Predictive intelligence is becoming a critical differentiator for modern marketing platforms as brands seek to anticipate consumer behavior rather than react to it. In this context, the ZeroToOne.AI and Horizon Media AI partnership marks a significant step forward for the MarTech ecosystem, bringing real time behavioral prediction directly into media planning and activation workflows through HorizonOS.
ZeroToOne.AI and Horizon Media announced a new enterprise partnership to integrate ZeroToOne proprietary predictive intelligence into HorizonOS, the industry first open marketing operating system, and its AI native intelligence platform, Blu. The collaboration introduces ZeroToOne Large Behavioral Model into HorizonOS, shifting AI from automating existing workflows to predicting real world outcomes before they occur.
Unlike conventional AI approaches that rely primarily on language models to analyze historical data, ZeroToOne platform is built to forecast future behavior with more than eighty five percent predictive accuracy. Its technology anticipates what consumers are likely to do next, allowing brands to make forward looking decisions rather than optimizing after results are already visible. According to the companies, the partnership follows multiple successful proofs of concept conducted through HorizonOS Labs, where ZeroToOne delivered measurable improvements in efficiency, visitation, and conversion while reducing media waste.
Through the integration, Horizon Media will embed ZeroToOne daily refreshed predictive audiences directly into Blu. This enables predictive intelligence to support planning, activation, suppression, and measurement across Horizon client base. By operationalizing prediction within existing workflows, Horizon aims to ensure that advanced AI capabilities are not layered on as optional features, but instead function as a core component of how media decisions are made.
“ZeroToOne was built on the belief that modern, AI-driven audience strategy should be grounded in the actions people are likely to take next, not what they did weeks or months ago, so brands can anticipate behavior rather than simply react to it,” said Naseer Hashim, Co founder and Chief Executive Officer of ZeroToOne.AI. “That requires predictive intelligence to be embedded directly into decision making environments rather than layered on as incremental features. Horizon is a forward looking partner that shares our view of how AI can drive better client outcomes, and we are excited to bring our real time predictive intelligence into the core of HorizonOS and its Blu Platform.”
Horizon Media views the partnership as part of a broader strategy to embed modern AI natively across its platform ecosystem. “HorizonOS growing partner ecosystem and HorizonOS Labs pilots are accelerating innovation. With ZeroToOne, we provide clients a modern audience advantage, powered by intelligence that adapts at the speed of behavior,” said John Koenigsberg, Executive Vice President and Head of Platform Partnerships at Horizon Media. He added that integrating ZeroToOne into Blu allows the agency to deliver predictive value seamlessly and at scale.
Looking ahead, the ZeroToOne.AI and Horizon Media AI partnership is expected to deepen further. The companies plan to explore enhancements across bid optimization, identity resolution, and the potential deployment of ZeroToOne modeling engine directly within HorizonOS. As predictive intelligence becomes central to competitive advantage, the partnership highlights how forward looking AI can reshape media strategy across industries such as retail, travel, CPG, hospitality, and quick service restaurants.
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