Interviews

MarTech Top Voice Interview with Christa Patrylak, CMO at Sparq

MarTech Top Voice Interview with Christa Patrylak, CMO at Sparq

Guest Articles

The Loyalty Reckoning: What NRF 2026 Revealed About the Engagement Era

The Loyalty Reckoning: What NRF 2026 Revealed About the Engagement Era

The New Top of Funnel: Accelerating Conversion with AI-Powered SDRs

The New Top of Funnel: Accelerating Conversion with AI-Powered SDRs

Latest News

Omnicom Named Leader in Forrester Commerce Services Report

Omnicom Named Leader in Forrester Commerce Services Report

February 18, 2026

EVA Live Launches NeuroServer Web App for AI Advertising

EVA Live Launches NeuroServer Web App for AI Advertising

February 18, 2026

Tealium Earns AWS Generative AI Competency Certification

Tealium Earns AWS Generative AI Competency Certification

February 18, 2026

Amplitude Launches Agentic AI Analytics for the Next Era of Product Experiences

Amplitude Launches Agentic AI Analytics for the Next Era of Product Experiences

February 18, 2026

LiveRamp Adds Kristi Argyilan To Board of Directors

LiveRamp Adds Kristi Argyilan To Board of Directors

February 18, 2026

CleverTap Named Leader in 2026 Gartner Personalization Report

CleverTap Named Leader in 2026 Gartner Personalization Report

February 18, 2026

Innovid Adds Reddit Campaign Management to Social Ads Manager

Innovid Adds Reddit Campaign Management to Social Ads Manager

February 18, 2026

GBK Collective Names Rebecca Szew Chief Client Officer

GBK Collective Names Rebecca Szew Chief Client Officer

February 18, 2026

StackAdapt and Experian Partner To Boost First Party Data Activation

StackAdapt and Experian Partner To Boost First Party Data Activation

February 18, 2026

Featured Articles

Why Marketing Teams Fail Despite AI: The Signal Delusion

Why Marketing Teams Fail Despite AI: The Signal Delusion

What-Marketers-Need-to-Know-About-OpenAI’s-Prism-Platform

What Marketers Need to Know About OpenAI’s Prism Platform

Top-Software-Review-Platforms-of-2026-The-Ten-You-Should-Know

Top Software Review Platforms of 2026: The Ten You Should Know

Why Marketing Teams Fail Despite AI: The Fragility of Automation

Why Marketing Teams Fail Despite AI: The Fragility of Automation

Qualtrics-Roadmap-Leadership-and-Marketing-Success-in-2026

Driving MarTech Growth With Qualtrics in 2026

Why Marketing Teams Fail Despite AI: The Inbound Lead Famine

Why Marketing Teams Fail Despite AI: The Inbound Lead Famine

G2-Buys-Gartner’s-Software-Discovery-Platforms-to-Expand-B2B-Buyer-Reach

G2 Buys Gartner’s Software Discovery Platforms to Expand B2B Buyer Reach

Why Marketing Teams Fail Despite AI: MarTech Sprawl

Why Marketing Teams Fail Despite AI: The MarTech Sprawl

How AI Will Reshape Customer Connections and Commerce

Redefining Retail Marketing for 2026: How AI Will Reshape Customer Connections and Commerce

Insights

AI Appreciation Day: Experts Unpack Key Trends, Challenges and Opportunities

AI Appreciation Day: Experts Unpack Key Trends, Challenges and Opportunities

New AI Platform Glu Promises to Speed Up eCommerce Creative Process

New AI Platform Glu Promises to Speed Up eCommerce Creative Process

How is Zendesk Transforming the Retail Industry with Human-centric AI Agents?

How is Zendesk Transforming the Retail Industry with Human-centric AI Agents?

Experts Discuss the Rise of Fractional CMOs

Is the Future of the CMO Role Fractional?

Vasco Secures $8M Seed Round to Revolutionize Revenue Ops with AI-Driven Tech

Vasco Secures $8M Seed Round to Revolutionize Revenue Ops with AI-Driven Tech

Zendesk CX Trends 2025: Attend The Biggest Human-centric AI Event of the Year

Zendesk CX Trends 2025: Attend The Biggest Human-centric AI Event of the Year

Artificial Intelligence

Top-Software-Review-Platforms-of-2026-The-Ten-You-Should-Know

Top Software Review Platforms of 2026: The Ten You Should Know

Yolando Launches GEO Platform With $8.5 Million Funding

Yolando Launches GEO Platform With $8.5 Million Backing From Drive Capital

Manus Collaborates With Similarweb To Power Data-Driven AI Marketing Agents

Manus Collaborates With Similarweb To Power Data-Driven AI Marketing Agents

GeoGen.io Launches Enterprise API to Scale Generative Engine Optimization

GeoGen.io Launches Enterprise API to Scale Generative Engine Optimization

New Conductor Survey of Enterprise CMOs Shows AEO Investment Is Accelerating

New Conductor Survey of Enterprise CMOs Shows AEO Investment Is Accelerating

Google Maps Expands Demand Gen With Location-Targeted Ads

Google Maps Expands Demand Gen With Location-Targeted Ads

iQuanti and Profound Partner to Advance Organic Search for AI Answer Engines

iQuanti and Profound Partner to Advance Organic Search for AI Answer Engines

Fast Hippo Media Reports Breakthrough AI SEO Results with Content Everywhere Platform

Fast Hippo Media Reports Breakthrough AI SEO Results with Content Everywhere Platform

Customer Experience

DAS and Experian Activate Auto Audiences in CX Platform

DAS Technology and Experian Integrate Auto Audiences in CX Platform

Genesys Launches LAMs Powered Agentic Virtual Agent for CX

Genesys Launches LAMs Powered Agentic Virtual Agent for CX

Similarweb Launches AI Studio for Enterprise Market Intelligence

Similarweb Launches AI Studio for Enterprise Market Intelligence

L.L.Bean Taps Amperity To Power Personalized Customer Journeys

L.L.Bean Taps Amperity To Power Personalized Customer Journeys

Salesforce-Evolution-and-the-Convergence-of-MarTech-and-RevOps

Salesforce Evolution and the Convergence of MarTech and RevOps

Oracle AI Agents Transform Customer Experience Across Marketing and Sales

Oracle AI Agents Transform Customer Experience Across Marketing and Sales

ResultsCX Named Innovator in Avasant CX RadarView 2025 to 2026

ResultsCX Named Innovator in Avasant CX RadarView 2025 to 2026

Pinterest Appoints Kecia Steelman To Board of Directors

Pinterest Appoints Kecia Steelman To Board of Directors

Content Advertising

IAB Tech Lab Launches AI CoMP Group for Publisher Monetization Standards

Eventify Launches Comprehensive Event Marketing Suite

Eventify Launches Comprehensive Event Marketing Suite

GIBO Click Drives Advanced Audience Intelligence in Successful CoolShort Trial

GIBO Click Drives Advanced Audience Intelligence in Successful CoolShort Trial

NewsOut Integrates Mobiquitys CMOne Platform To Advance AI-Driven Brand Amplification

Creative Realities Deploys Digital Display Solution at Circle K Mexico To Drive Sales

Technology Leader Co Announces Rebrand of Marketing Subsidiary to Full Stack Marketing

Sound Royalties Announces the Launch of YouTube Financing, Empowering YouTube Creators Worldwide with Upfront Funding to Grow Channels and Businesses

Sound Royalties Announces the Launch of YouTube Financing

Go1 Announces Rebrand And New Product Suite

Go1 Announces Rebrand And New Product Suite

CRM

Wiland Launches RetailSignals To Power Predictive Retail Growth

Wiland Launches RetailSignals To Power Predictive Retail Growth

DriveCentric and automotiveMastermind Expand Data Integration for Dealers

DriveCentric and automotiveMastermind Expand Data Integration for Dealers

Cars Commerce and DGDG Launch Agentforce-Powered Automotive CRM

Cars Commerce and DGDG Launch Agentforce-Powered Automotive CRM

Antavo Loyalty Report 2026 Shows Budgets Shift Heavily Toward Loyalty

Antavo Loyalty Report 2026 Shows Budgets Shift Heavily Toward Loyalty

Day AI Raises 20 Million Series A To Redefine the Future of CRM

Day AI Raises 20 Million Series A To Redefine the Future of CRM

Nutshell Adds Dialpad, RingCentral, Aircall and CallRail Integrations

Nutshell Adds Dialpad, RingCentral, Aircall and CallRail Integrations

Quo Launches Pipedrive Integration To Unify CRM and Business Calls

Quo Launches Pipedrive Integration To Unify CRM and Business Calls

Wunderkind Joins Klaviyo Marketplace To Power Identity-Based Personalization

Wunderkind Joins Klaviyo Marketplace To Power Identity-Based Personalization

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