Nielsen, a leader in audience measurement and analytics, has teamed up with LiveRamp, a global data collaboration platform, to enhance Big Data + Panel audience planning and measurement capabilities within Nielsen ONE. This integration streamlines the connection of first- and…
Branding and marketing are often used interchangeably to design a digital campaign. For someone outside the marketing world, distinguishing between branding and marketing can be perplexing. Most marketers find it difficult to explain the relationship between branding and marketing, and…
IAS (Integral Ad Science), a global leader in media measurement, has announced a partnership with Reddit, Inc. to bring AI-powered ad measurement and enhanced transparency to advertisers on Reddit. With IAS’s Total Media Quality (TMQ) product suite, brands can now…
Integral Ad Science , a leading global media measurement and optimization platform, today announced a new partnership with Pinterest to bring greater transparency into global advertisers. This deal introduces IAS’s AI-driven Total Media Quality [TMQ] Brand Safety and Suitability product,…
GrowthLoop’s Composable CDP is now on the Snowflake Native App. It will allow enterprise Martech users to leverage its composable CDP and AI capabilities via Snowflake Composable CDP provider for the Martech industry, GrowthLoop announced that its AI-powered audience segmentation…
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