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Enhances MG Digital’s CPaaS offerings, streamlining customer campaigns and reducing costs Radisys Corporation, a global leader in open telecom solutions, announced that MG Digital Direct, a multi-channel marketing company, has selected Radisys’ Engage Digital Platform to expand its communications platform…
Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization Genius Sports Limited announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans. Capitalizing on 20+…
GetApp’s 2024 Advertising Preferences Survey reveals how marketing overload and irrelevant content drive customers to unsubscribe, hurting business—discover insights to regain consumer trust and boost sales. A new survey from software marketplace GetApp shows that U.S. consumers are reaching their…
Strategic Partnership Forms Multi-Year Collaboration Set to Revolutionize the Application of AI to Solve Marketing Challenges and Enhance Client Outcomes Horizon Media, the largest U.S. media agency and the largest independent globally, announced a significant milestone in its data-driven marketing…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Vantage, the orchestration layer for retail and commerce media, announced that its comprehensive retail media platform – which was previously available in limited release – will now be available to all retailers looking to enhance their retail media businesses. The…
FullThrottle Technologies, LLC, a leader in privacy-first data solutions, announced the issuance of a patent for its proprietary SafeMatch™️ technology, a groundbreaking method for connecting ad exposures to actions and outcomes using anonymous browser data. The patent, titled US 12,051,083 B2, protects…
Blueshift, a leading CDP and cross-channel marketing platform, is thrilled to announce the launch of its new Shopify App Integration, designed to help e-Commerce brands unlock the full potential of their customer data. This integration allows Shopify users to synchronize customer…
NextPlat Corp, a global e-commerce provider, announced a significant expansion of its exclusive e-commerce distribution agreement with OPKO Health, Inc. for the online sales of its OPKO Health Europe products in China including securing a new four-year extension and approval to exclusively market…
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