VideoAmp, a media measurement company transforming advertising, announced an extension of their long-term partnership with Paramount Global that continues to move the media landscape forward. “We are excited to continue to grow our partnership, leading the industry in measurement and…
KERV.ai, a leader in video analysis, performance, and monetization, announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV’s portfolio of AI-powered interactive and shoppable…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
SPS Commerce announced that its SPS Commerce Fulfillment Connector for SAP S/4HANA is now available on SAP Store, the online marketplace for SAP and partner offerings. SPS Commerce Fulfillment for SAP S/4HANA integrates with SAP S/4HANA and enables businesses to seamlessly manage…
Roku, the selling TV OS in the U.S., Canada, and Mexico*, has surpassed 90 million streaming households in the first week of January 2025, a significant milestone as streaming becomes the leading way to watch TV. As the top selling…
Aarki, a leader in AI-driven advertising solutions, is proud to announce the launch of Aarki Labs in Bangalore, marking a significant milestone in its global growth journey. This strategic move reinforces Aarki’s commitment to leveraging cutting-edge artificial intelligence, deep neural networks,…
Paramount Global and Comcast announced the renewal of their comprehensive distribution agreements to continue delivering Paramount’s leading portfolio of broadcast, entertainment, news and sports brands across Xfinity platforms. The multi-year deals feature ongoing carriage of Paramount’s networks, including CBS, BET,…
zMaticoo, an emerging leader of advanced programmatic advertising solutions, is proud to officially announce its recent achievement of Google SDK Index Certification. Google Play SDK Index is a platform introduced by Google to assist developers in selecting secure and reliable…
Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems have announced a first-of-its-kind strategic partnership aimed at helping advertisers navigate the complexities of modern marketing with greater precision and confidence. The collaboration – which brings Night Market’s NEON,…
NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, together with Audigent a part of Experian and a leading data activation, curation and identity platform, today announced a major breakthrough within Google Privacy Sandbox…
Locality, the preeminent local video solutions provider, announced the launch of Locality Studios, a full-service studio dedicated to custom local advertising, providing partners with localized branded content production, local in-show integrations, and AI-powered custom creative solutions. Locality Studios will allow…
Fluent, Inc, a leading commerce media solutions company, announced the addition of several new media partners to its commerce media network, reflecting the growth of the Company’s Commerce Media Solutions. Top-tier brands such as Fanatics, Vivid Seats, Barnes & Noble…
Vimeo the world’s most innovative video experience platform for creators and enterprises, announced the appointment of Javier Ortega Estrada as Chief Revenue Officer (CRO). Ortega Estrada, who leads global sales and revenue, will work across the company to ensure positive…
AiAdvertising, Inc. an industry leader in AI-powered digital advertising solutions, announced the upcoming launch of a media campaign for Christian Halls International to develop a go-to-market strategic digital media program for their over 100 independent affiliated Private Christian Halls. “With…
AiDEN Automotive, a leader in privacy-first connected vehicle technology, is proud to announce an exciting partnership with Mavi, the creators of the innovative Mavi OnMyWay Commerce platform. This collaboration will bring Mavi’s full-featured food and beverage shopping platform to a…
Tecsys Inc. a global leader in supply chain management solutions, today announced the availability of its OrderDynamics OMS connector for Shopify. This integration is designed to help Shopify merchants streamline their order management and fulfillment processes, enhancing inventory visibility, improving order…
The 2025 Connected Retail Experience Study: Mobility is Driving Associate Productivity by Incisiv, conducted in collaboration with Verizon Business and Cisco, shows that retailers are dramatically shifting their priorities to focus on digital solutions to help improve associate productivity and offset ongoing macroeconomic factors like labor shortages and…
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