Roku, the selling TV OS in the U.S., Canada, and Mexico*, has surpassed 90 million streaming households in the first week of January 2025, a significant milestone as streaming becomes the leading way to watch TV. As the top selling TV OS for over five years in the U.S.***, Roku is in nearly half of all U.S. broadband households.
“Thanks to our laser focus on simplifying and enhancing the streamer’s journey, Roku is the preferred choice for millions of viewers. I’m grateful to our customers, partners, advertisers, and employees for helping us reach this notable milestone.”
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“Roku’s extensive scale sets us apart in the streaming industry, with more engagement than any other TV OS platform in the U.S.,” said Anthony Wood, Founder and CEO, Roku. “Thanks to our laser focus on simplifying and enhancing the streamer’s journey, Roku is the preferred choice for millions of viewers. I’m grateful to our customers, partners, advertisers, and employees for helping us reach this notable milestone.”
In 2024, Roku celebrated 10 years of the Roku TV program and 15 years since the launch of Roku’s first connected streaming device, with millions of units sold to customers globally. Roku TVs and devices deliver an unparalleled viewing experience with a simple and iconic interface, seamless navigation, and a commitment to excellence that sets the standard in streaming. Last year, Roku continued to introduce innovative features that enhance the TV experience, including Backdrops, which transforms any Roku TV into a work of art, and Roku Smart Picture, which automatically optimizes picture quality.
Roku TVs and streaming players offer incredible value for customers with an always expanding content library, including over 500 free live linear channels in the U.S., premium exclusive content, and thousands of free-on demand options. The Roku Channel is a top 10 streaming service in the U.S. and has seen over 80% year-over-year growth. With the increasing number of streaming choices available, Roku’s features like universal search, What to Watch, and Live TV Guide make it easy to find your favorite content across multiple apps, and Roku’s unique content destinations, like the recent Olympics Zone, offer genre-based programming from across the platform in one convenient location, for seamless browsing and discovery.
Roku devices, featuring the Roku Experience, form the foundation of Roku’s platform business, which encompasses advertising and subscriptions. Advertisers love Roku because it’s the lead-in to all TV, featuring unique advertising experiences like Roku City and the Sports Zone. Streaming services appreciate the ability to promote subscriptions on the Roku platform, and Roku Pay simplifies the process for streamers seeking a simple way to sign up for and manage subscriptions through Roku.
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