Tag News

Marketing Opportunities in the era of OTT

OTT Marketing

Before AR and VR the entertainment world is going to be dominated by Over-the-Top (OTT) platforms. Bypassing traditional cable and satellite providers, services like Netflix, Hulu, and Disney+ offer on-demand content directly to viewers, revolutionizing how we watch and engage…

Best Marketing Technology Stack for CMOs

Marketing Technology

When we talk about marketing technology stack for CMOs a critical decision often surfaces: whether to adopt a ‘best-of-breed’ or an ‘integrated suite’ approach when constructing the marketing technology stack. Each approach carries its advantages, and astute marketing leaders tailor…