HCLSoftware, part of HCLTech, today announced the availability of HCL Unica+, a cutting-edge AI-first marketing platform designed for what the company refers to as the “Intelligence Economy.” The platform will revolutionize the way marketing is done with real-time personalization, intent-based engagement, and AI-powered customer experiences.
Designed for business enterprises seeking to build trust and create hyper-personal experiences, HCL Unica+ provides a unified platform of AI agents, customer data orchestration, and smart automation.
“The path to trust is the intelligence economy – where brands can leverage the power of intent to create experiences that people remember,” said Raj Iyer, Executive Vice President and Portfolio Manager at HCLSoftware.
HCL: A Strategic Shift Toward Intent-Based Marketing
HCL Unica+ is released at a time when there is increasing concern about digital fatigue and reduced consumer engagement. As per HCLSoftware, today’s marketers need to do more than just gain attention – they need to establish trust via context-rich, purpose-based campaigns.
The Intelligence Economy, according to HCL, is about marketing practices that go beyond impressions and clicks in favor of relevance, consent, and value over time.
Platform Highlights: AI Agents, Real-Time CX, and Privacy by Design in HCL
HCL Unica+ features a set of new capabilities designed for today’s marketing teams and optimized as follows:
Independent AI Agents: Segmentation, content optimization, and performance measurement with custom-built agents.
MaxAI Workbench: No-code environment to build custom AI models and customer scores.
Real-Time Personalization Engine: Enables adaptive content experiences powered by user behavior and intent.
Digital Body Language Processing: Processes user signals to reveal intent and inform campaign decisions.
Responsible AI Framework: Embedded compliance and governance capabilities for ethical, privacy-centric marketing.
The platform further features an “Always-on Assistant” that employs generative AI to enhance campaign planning and execution.
Market Reception and Analyst Perspectives in HCL
Early analyst and client responses point to tight alignment with current MarTech directions, especially with regard to AI transparency and first-party data usage.
“The era of indiscriminate AI deployments is over. CMOs now expect AI platforms that understand both business goals and customer needs,” said Liz Miller, Vice President and Principal Analyst at Constellation Research.
Enterprise customers, like French mutual insurer Macif, have already begun going live on the platform.
“HCL Unica+ allows us to focus on performance, not platform complexity,” said Thomas Ricoux, Responsible Marketing Automation, Macif.
Positioning in a Crowded MarTech Land
HCL Unica+ moves into a crowded field where legacy CRM suites have long reigned supreme and new, composable CDPs are coming. But HCLSoftware is betting that its AI-native, privacy-first architecture gives it a competitive edge when it comes to enterprises looking to scale one-to-one marketing while remaining compliant.
The launch is part of a wider marketing trend toward solutions that bring data unification, consent management, and real-time orchestration into the fold of artificial intelligence.
Availability and Further Information
HCL Unica+ is available for general availability. The product complements existing CRM, CDP, and analytics infrastructure and is offered as part of the HCL Software portfolio.
For further information, including product documentation and use cases, please visit www.hclsoftware.com.
About HCLSoftware
HCLSoftware is a unit of HCLTech, which develops and delivers enterprise-grade software solutions in marketing, automation, AI, data management, and security. It supports more than 20,000 organizations across sectors such as finance, retail, telecom, and healthcare.
FAQs
1. What is HCL Unica+?
HCL Unica+ is a next-generation, AI-first marketing platform from HCLSoftware designed to deliver real-time personalization, intent-based engagement, and ethical customer experiences in the Intelligence Economy.
2. What does “Intelligence Economy” mean in marketing?
The Intelligence Economy refers to a shift from attention-grabbing tactics to trust-building strategies using AI-driven insights, real-time intent signals, and context-rich personalization to create long-term value.
3. How does HCL Unica+ help marketers reduce digital fatigue?
By interpreting digital body language and leveraging intent data, HCL Unica+ filters out irrelevant content and delivers experiences that feel human, timely, and purpose-driven, cutting through content saturation.
4. How does HCL Unica+ use AI to improve campaign performance?
The platform deploys intelligent agents to identify high-impact audiences, generate optimized content, and analyze performance in real time, allowing marketers to adapt faster and more accurately than traditional tools.
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