Adjust’s Mobile App Trends 2025 report offers marketers a global performance benchmark and blueprint amid app economy’s continued return to growth Global mobile app installs increased 11% YoY in 2024, with sessions growing 4% — indicating strong momentum. Installs hit…
New, industry-first solution helps retail marketers optimize Cash Back budgets for increased performance with minimal financial risk Rakuten, the leading Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to…
Aspire North, in collaboration with Experian Marketing Services (EMS), has announced the launch of the Aspire Data Network (ADN). This self-service audience intelligence platform provides Aspire North’s customers direct access to Experian’s marketing data. With ADN, Aspire North empowers agencies…
Gleen AI, a pioneer in AI-driven customer experience solutions, is proud to announce its rebranding to Alhena AI. This transformation reflects the company’s evolution from a cost-saving customer support chatbot to a powerful omnichannel AI platform that drives profitability for…
Adobe announced new intelligent contract capabilities in Acrobat AI Assistant to simplify working with contracts. The new generative AI features can help customers grasp complex terms and spot differences between multiple agreements so they can better understand and verify the…
Azar, the one-to-one video chat platform connecting millions worldwide, announces the results of its Loneliness in America Survey that reveals how Gen Z experiences loneliness and how video chat apps like Azar can help boost well-being and combat feelings of…
Adaptive streaming technology company SeenThis joined Amazon Ads Partner Network and was Certified as a 3rd Party Ad serving solution on ADSP. The collaboration empowers brands and agencies to leverage SeenThis’ cutting-edge adaptive streaming technology to create high-performance and more…
Danfoss, T-Mobile, The Home Depot, and many others were celebrated for transforming digital engagement strategies with AI-driven personalization and first-party data ON24, a leading intelligent engagement platform for B2B sales and marketing, recognized customers who are driving tangible results through…
As e-commerce grows rapidly, advertising has become an essential component for businesses looking to thrive in the competitive online marketplace. E-commerce advertising business involves purchasing ad space across various digital platforms to promote products and increase brand visibility. In a…
New report provides key strategies for combatting consumer Marketing Fatigue with personalization, relevance, and AI-Driven Insights Optimove, the first Customer-Led Marketing Platform, announced the release of its 2025 Optimove Insights Consumer Marketing Fatigue Report. Based on a November/December 2024 survey…
In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelings at…
Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency. “Samsung is proud to…
Company also Enhances its Suite of Generative AI Tools to Help Brands Transform and Deliver Images at Scale with Greater Ease and Efficiency Cloudinary, the image and video platform that powers the world’s top brands, announced significant advancements in its…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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