How 5 Group Benefits Leaders Cut Costs and Improve CX with AI-Powered Automation

Day February 24, 2025

Circana Expands Audience Targeting With New Behavioral Signals

Circana Expands Audience Targeting With New Behavioral Signals

Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data options. This innovative approach encompasses viewership, eating behaviors, and intent signals, allowing brands to engage consumers more effectively. Brands…

MadConnect Enhances Connectivity for Smarter Audience Activation

MadConnect Enhances Connectivity for Smarter Audience Activation

MadTech, a product, and data-focused consultancy, announced significant advancements to its MadConnect platform, which is transforming platform-to-platform connectivity across the AdTech and MarTech ecosystems. With a deep focus on audience activation, MadConnect enables companies to unlock high-impact advertising and marketing…