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Women’s sports continue to break records as TV viewership surges 131% year-over-year, generating significant business outcomes for advertisers like SKIMS, Marco’s Pizza, and CarMax TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad…
iQor introduced the next generation of its brand promise, iQor CXBPO™. The global company is setting a new standard for CX by delivering measurable business outcomes, seamless customer interactions, and operational scalability informed by its advanced data analytics platform. The company…
New platform supports evolving Enterprise customer needs after Zoho Projects registers 20% YoY growth in 2024 and three-fold increase in migration from third-party apps Zoho Corporation, a global technology company, launched Projects Plus, a flexible, collaborative new platform providing data-…
ABBYY has established AI Labs across the United States, Hungary and India to accelerate development of purpose-built AI for intelligent document processing and process automation. The teams of innovators are creating transformative solutions that redefine industry standards for reliable AI…
Elevate the Outcome founder and CEO Mike Lyons to join the leadership team Net Conversion, a leading media agency known for its data-driven approach and commitment to client success, announced the acquisition of Elevate the Outcome, a specialized media buying…
PagerDuty, Inc., a global leader in digital operations management, announced the appointment of Allison Corley as Chief Customer Officer. Corley will be responsible for driving the company’s customer-centric strategy and ensuring exceptional customer experiences across the entire customer journey. She…
Koddi, the leading retail and commerce media technology for enterprises, announced a new partnership with Checkatrade, the UK’s leading platform for home improvement, to enhance its advertising programme. This strategic partnership equips tradespeople with powerful, data-driven ad solutions to grow their…
HitPaw, a leading innovator in multimedia software solutions, is thrilled to announce its highly anticipated Spring Sale, running from March 6 to March 24. This year’s event promises unbeatable deals, with discounts of up to 40% OFF on hot products and an…
Leveraging Reasoning models to Simplify Market Entry and Global Sourcing for SMEs Alibaba International Digital Commerce Group announced that its artificial intelligence (AI)-driven business-to-business (B2B) search engine, Accio, has surpassed 1 million users within five months of launch. To further…
Snapchat, in partnership with VaynerMedia and Realeyes, announced the release of a new brand guide outlining seven best practices for creating video content that captures attention and drives results on the Snapchat platform. The guide, “The Modern Brand Guide: Creating…
Team D3, a leading Autodesk Platinum Partner serving the manufacturing, power & process, and AECO industries, announced a comprehensive brand transition to align with Symetri’s global identity. This brand evolution follows Symetri’s acquisition of Team D3 in June 2023, resulting…
Dealer eProcess (DEP) is excited to announce its continued recognition as a 2025 Google Premier Partner, marking another year the company has earned this prestigious distinction. This elite status is reserved for the top 3% of Google partners in the United…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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