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MediaGo, an intelligent advertising platform, announced the launch of SmartBid 3.0, representing a significant upgrade to its core bidding product. This upgrade is designed to address two common advertising challenges: initial scaling difficulties and significant fluctuations in spending and effectiveness…
VidAU AI, a trailblazer in AI-powered video advertising, has secured a new round of funding round led by Nuohai Venture Capital. Building on its Pre-A round in September 2024 with Nuohui Investment and earlier support from River Jin Technology, this investment marks a…
Grocery TV is driving the future of in-store retail media by providing brands with greater visibility and improved attribution across its retailer network. Grocery TV introduces its closed-loop measurement solution for in-store retail media enabling brands to directly tie their…
Choozle, a leading omnichannel digital advertising platform and services provider, announced its official transition to a fully remote workforce. The move reflects the company’s commitment to flexibility, performance, and staying closely aligned with the needs of its distributed client base.…
Today’s MarTech Top Voice features Kris Fagan, APAC Leader at Bloomreach. In this edition of the MarTech Top Voice series, we sit down with Kris, who leads the strategic growth of Bloomreach across the APAC region. With over two decades…
New AI-Powered Sponsorable Product Ads Capabilities Connects Brands to 71 Million Monthly Visitors As It Taps Into $100B Digital Retail Media Market BuzzFeed, Inc. is expanding inventory to retail media buyers with a new partnership with Shopsense AI. As the…
LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming inventory, the collaboration opens the door for mission-driven organizations to reach audiences on the biggest…
TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed announced that it has acquired SaleSurf Growth. The latter is a performance-driven Amazon marketing…
Marketing Executive Ross Soodoosingh introduces a performance-driven partner program built for scale Forex University has officially launched its Affiliate Program, a strategic initiative designed to help content creators, educators, and financial influencers monetize their reach by promoting structured forex education…
RAINN uses Amazon Web Services (AWS) End User Messaging Social, which leverages the WhatsApp Connector to create on-demand crisis hotlines and additional online support mediums. This solution integrates RAINN’s National Sexual Assault Hotline directly into social media messaging platforms, gaming,…
New app-based platform levels the playing field, making influencer marketing accessible for all Starfish, Inc, a marketing technology company seamlessly connecting businesses with influencers through its novel platform, announced the launch of its Starfish platform, a next-generation solution designed to…
LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital‘s business and technology, significantly enhancing its recording, monitoring and Artificial Intelligence (AI) capabilities and accelerating its mission to help…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Fuel up with free marketing tech insights
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