Partnership transforms how advertisers access, analyze, and act on the most important dataset shaping the future of television. LG Ad Solutions, a global leader in advanced advertising for Connected TV and cross-screen devices, announced a strategic partnership with Akkio, the…
First-to-Market Solution Answers Market Need to Converge Social Strategies with TV Investments & Programmatic Budgets Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, announced Harmony Social – a first-to-market solution that connects paid social…
Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in every market. Locala has launched Omni Planner, a new solution that helps advertisers unify online and offline engagement data to improve performance…
Hightouch, the leading data and AI platform for marketers, announced the launch of same-session personalization. For the first time, brands can deliver personalized content that combines behaviors happening in a browsing session with comprehensive customer data from a company’s data…
Now includes YouTube and Attention-Based Optimization, Solving One of the Industry’s Most Persistent Challenges Smartly, the leading AI-powered advertising platform, announced significant enhancements to Brand Pulse, the only real-time, cross-channel brand measurement and optimization solution in the market designed to…
Updated brand experience underscores Listrak’s leadership in person-first marketing automation and accelerating growth for leading retailers Listrak, the person-first marketing automation platform built to drive measurable growth for leading retailers and brands, announced the launch of its new brand experience…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
In an era where data drives every decision in B2B marketing, it’s easy to assume more is better. But that assumption often leads to wasted spending and missed opportunities. The key to smart data investment lies in selecting the right…
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