New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The…
Rapidly growing MEP engineering firm selects integrated platform to improve project visibility and new business process Unanet, the leading provider of project-based enterprise resource planning (ERP) and customer relationship management (CRM) for the architecture, engineering, and construction (AEC) industry announced that EMA Engineering & Consulting…
Designed for modern business owners, Vercepta simplifies review monitoring and turns scattered feedback into clear, data-driven insights. Vercepta has officially launched its platform with a mission to provide small business owners real-time reputation insights and advanced analytics. Small businesses have…
In a $185 billion U.S. apparel e-commerce industry saturated with choice and friction, Alta is crafting a brand new AI-native shopping experience by empowering shoppers with a personalized styling companion. Alta announced it has raised $11 million in seed funding to build the next generation of…
Caroline to oversee North American sales for Panasonic’s video and audio business Panasonic Entertainment & Communication Co., Ltd. announced that Caroline Niedzwiecki has been appointed as director of sales. In this role, Caroline will oversee the company’s audio and video…
Picture this: It’s Monday morning. You are just downing your first sip of coffee, and your sales personnel is already asking, “Where are the leads?” In an overly competitive and data-saturated marketplace, “demand generation” is more than just a word…
Rocketlane, the leading platform for professional services automation, announced that it has added Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, to its customer base. The selection follows a rigorous evaluation process led by Sprinklr’s services leadership.…
NiCE and Snowflake will deliver open, flexible and seamless access to customer interaction data, unlocking actionable insights and accelerating enterprise-wide innovation NiCE announced a strategic collaboration with Snowflake, the AI Data Cloud company, to unlock the full value of customer interaction data…
Four Inc. has been named a public sector IT distributor for Genesys, a global cloud leader in AI-Powered Experience Orchestration. Four Inc. will provide Genesys Cloud™ to the public sector through Four Inc.’s NASA Solutions for Enterprise-Wide Procurement (SEWPV), Information Technology…
Salesfloor brings human-assisted digital selling to the cloud through its collaboration with Google Cloud. Salesfloor, the leading omnichannel clienteling and virtual shopping platform for enterprise retailers, announced it has joined the Google Cloud Partner Advantage program as a Partner level…
With 100+ customers across Indonesia, Netcore deepens its Indonesia presence through local teams and a new data center to empower local brands Netcore Cloud, a global leader in AI-powered marketing automation and customer engagement, celebrates ten years of empowering brands in Indonesia. With 100+…
At Cannes Lions, Adobe announced innovations in GenStudio, its all-in-one content platform that optimizes the process of planning, creating, managing and measuring marketing content. The latest offerings will fuse creativity, marketing and AI to help businesses quickly produce personalized, on-brand…
At Cannes Lions, Adobe announced Adobe LLM Optimizer, a new enterprise application that enables businesses to gain new relevance in an environment where consumers are embracing generative AI-powered interfaces to engage their favorite brands. Businesses have relied on Adobe Experience…
At Cannes Lions, Adobe unveiled a groundbreaking suite of product innovations that power Customer Experience Orchestration (CXO)—fusing creativity, marketing and AI to deliver intelligent, scalable and connected customer experiences. CXO is the evolution of Customer Experience Management, fulfilling the promise…
Adobe announced that enterprise digital networking company Lumen Technologies is embracing Adobe GenStudio to activate generative AI across their organization, shortening the time it takes to deliver personalized business-to-business (B2B) marketing campaigns. Engaging B2B decision makers, who influence major technology investments…
FOX Advertising announced a strategic investment in The Lighthouse, the innovative studio and campus space designed specifically for Creators to collaborate and develop content. The investment will also support the launch of FOX’s new IP development initiative aimed at fueling…
Leading surveillance providers leverage Zilliz Cloud to overcome data overload challenges, enabling real-time threat detection and sub-second video search across enterprise installations. Zilliz, creator of the world’s most widely adopted open-source vector database, Milvus, announced significant adoption of its vector database…
New analysis reveals Amazon Ads are 25% more effective than their media weight at driving box office results Samba TV, the global leader in AI-driven media intelligence, and Amazon Ads unveiled a study that shows how outcome-based advertising across digital…
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