Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced a twenty percent reduction in its 2024 greenhouse gas emissions compared to its 2022 baseline. The progress reflects strategic and operational changes,…
The IAB Tech Lab, a global authority on digital advertising technical standards, has unveiled its Live Event Ad Playbook, designed to support and simplify ad monetization within live streaming events. Central to this initiative is the introduction of the Concurrent…
A recent study led by S&P Global Market Intelligence and commissioned by The Advertising Coalition highlights the significant role advertising plays in the U.S. economy. The analysis revealed that advertising accounted for more than 20% of total U.S. economic output…
Seedtag, a leading global company specializing in neuro-contextual advertising, has announced its integration of the Interactive Advertising Bureau’s (IAB) Diligence Platform, powered by SafeGuard Privacy, in the United States. This strategic initiative underscores Seedtag’s strong commitment to transparency and trust…
At this year’s Cannes Lions International Festival of Creativity, the excitement wasn’t about tacky campaigns or prizes about AI in marketing. At the CMO Insider Breakfast, presented by Business Insider, leading marketing executives sent one message loud and clear: AI…
OUTFRONT Media has announced significant expansions to its senior sales leadership team, signaling a major step in its evolution as a leading out-of-home (OOH) advertising company. The company named Jim Norton as Chief Revenue Officer, Enterprise; Mark Bonanni as Chief…
SundaySky, a leading AI-powered video platform for enterprises, has launched SundaySky Amplify, a revolutionary solution designed to empower entire revenue teams to create and share personalized, professional-quality video content at scale. As personalized video continues to stand out as one…
You’re browsing your phone after a long meeting, and then suddenly a sneaker ad appears, not a cold banner, but an opportunity to see how the shoes will look on your feet at this very moment, virtually. You grin, wiggle…
Selective pullbacks in discretionary spend are offset by rising intent as the broader economy gains strength Zeta Global, the AI Marketing Cloud, released the July 2025 Zeta Economic Index (ZEI), revealing pockets of consumer optimism beneath a stabilizing economic backdrop. Powered…
The Insights Agent transforms disconnected product reviews, sales data, and enriched product attributes into instant shopper insights Harmonya, the AI-powered shopper intelligence company for consumer packaged goods (CPG) brands and retailers, announced the launch of its Insights Agent: a first-of-its-kind…
Bringing deep mobile ecosystem expertise, Digital Turbine strengthens the Coalition’s mission to create a fair and open app economy Digital Turbine, the leading platform powering premium mobile experiences through innovative technology, announced its membership in The Coalition for a Competitive…
Already partners for over 10 years, the now extended partnership further strengthens Vodafone’s Cloud TV market leadership across Europe throughout the next decade Vodafone Group PLC and Kaltura, the AI Video Experience Cloud, announced that they have extended their partnership around…
Leading Salesforce consulting partner CloudMasonry announced today that it has launched a dedicated Marketing Cloud Next consulting team to help organizations harness Salesforce’s new AI-native marketing platform. CloudMasonry, a leading full-service Salesforce consulting firm, announces expanded capabilities to support Salesforce Marketing…
New Leadership to Accelerate AI Innovation Across UCaaS and CCaaS Platforms Broadvoice | GoContact, the global leader in AI-powered customer experience technology, announced the appointment of Gurdip Jande as Chief Product Officer. Jande brings more than three decades of experience…
Spryker, the leading composable commerce platform for global enterprises, announced the launch of its Self-Service Portal, a major product release designed to help B2B organizations unlock operational efficiency, reduce costs, and deliver a smoother end-to-end customer experience. The product release…
Hahn, one of the largest marketing and PR firms in Texas, has successfully acquired Emic Communications and has tapped Emic’s founder, Destin Singleton, to run its Energy and Power practice. The move is Hahn’s fifth acquisition, strengthening the firm’s expertise in the…
Adtelligent, a global advertising technology company, proudly announces the official launch of its Retail Media Platform — a powerful solution designed to help retailers and marketplaces open new monetization opportunities by turning their digital properties into scalable media platforms. Our platform gives…
Mindbreeze, a global leader in artificial intelligence-driven knowledge management, has announced a major update to its flagship platform, Mindbreeze InSpire, by incorporating multimodal Large Language Model (LLM) capabilities. This enhancement marks a transformative moment in enterprise data intelligence, enabling organizations…
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