New offering blends Matter’s award-winning strategy with scalable technology to fuel fast growth Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services announced the launch of Precision Marketing: a smart, scalable solution designed to help…
Protected by Mediaocean has announced a strategic partnership with the Internet Watch Foundation (IWF) to enhance safety in digital advertising by integrating the IWF’s continually updated datasets into its verification platform. This integration enables the proactive identification and prevention of…
Landbase, the agentic AI company focused on transforming how businesses grow, has announced the acquisition of Adauris, a startup known for creating custom intent signals through content generation to help B2B companies identify, engage, and convert high‑intent prospects. The purchase…
Guideline, a leading provider of advertising data and media planning technology, has rolled out its Digital Ad Data Innovation Suite, a major enhancement to its platform that significantly expands the company’s Ad Spend and Pricing datasets. The new offering promises…
WebSell, a trusted e-commerce platform catering to retailers and wholesalers, has announced the full integration of its solution with Microsoft Dynamics 365 Business Central, now available through Microsoft AppSource, Microsoft’s marketplace for certified business applications. This launch signifies a key…
Envision you are conducting a symphony, each instrument (your marketing channels, email, social, paid ads, chatbots) is a musician waiting on the right cue. Prompt engineering is your conductor’s wand: just the right way to prompt them, and the orchestra…
Hello Sugar, a tech-forward beauty franchise renowned for its innovative salon services, has partnered with PolyAI, a leading enterprise conversational AI provider, to revolutionize customer interactions. Through this collaboration, Hello Sugar is implementing PolyAI’s lifelike voice agents across its network…
Operative, a leading provider of advertising management solutions for some of the world’s largest media companies, has expanded its long-standing collaboration with Oracle by moving its AOS intelligent media management platform onto Oracle Cloud Infrastructure (OCI). The move, builds on…
Sprout Social, a leading provider of cloud-based social media management solutions, has unveiled a major update to its platform, introducing a series of features and strategic integrations aimed at helping brands thrive in what it calls the “Social Intelligence Era.”…
C3 AI, a leader in enterprise artificial intelligence solutions, has unveiled C3 Agentic AI Websites, a new product designed to transform traditional websites into dynamic, conversational experiences. Now live on the company’s own site and available for deployment, the technology…
Nielsen, the global authority on audience measurement, data, and analytics, has announced that it will introduce a new layer of insights into Australia’s fast‑growing Connected TV (CTV) advertising sector. From the fourth quarter of 2025, the company’s Ad Intel platform…
Egnyte, a prominent name in secure content collaboration and governance solutions, has unveiled a new tool designed to put the power of artificial intelligence directly into the hands of everyday business users. The company’s latest innovation, called Agent Builder, is…
If healthcare marketing were a musical composition, then the CRM would be the conductor calling the notes, keeping every instrument in tempo. In 2025, motivation goes one step further: the conductor just got an upgrade. Ten. Patient demands are changing…
RevOps, Finance, and Comp Leaders Gain Agility and Maintain Revenue Resilience Amidst Market Volatility CaptivateIQ, a leading sales performance management solution, launched the next generation of its platform: combining incentive compensation management with sales planning capabilities into one, AI-infused workspace.…
UN/COMMON, a performance-oriented ecommerce digital marketing agency, has been named to the Inc. 5000 list of America’s fastest-growing private companies, marking a significant milestone as the agency turns 10. Founded in Philadelphia, UN/COMMON has evolved into a global ecommerce marketing services provider, expertly crafting integrated…
Transparent pricing model is primarily based on customer profiles and behaviors Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, unveiled a groundbreaking “No Compute” pricing model that completely decouples cost from processing…
Machine learning-powered video technology company becomes Tier 1 Technology Partner, deepening commitment to open-source collaboration and publisher-first innovation EX.CO, the leading machine learning video technology powering successful video strategies for the world’s top media groups, announced it has joined Prebid.org as a…
New Brand- and Category-Level Intelligence Empowers Retailers, Travel Brands, and More to Gain Competitive Advantage Through Deeper Consumer Insights Wiland, Inc., a leading provider of marketing data and predictive intelligence, announced the addition of brand and category signals to its…
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