In the dynamic of B2B marketing today, including heightened customer expectations and privacy concerns, first-party data has emerged as a key component of successful strategies. But what is first-party data? And why does it deserve to be the focus of…
Big Purple Dot (BPD), a leading CRM and Data Intelligence platform serving mortgage and real estate professionals, has unveiled a groundbreaking AI feature integrated directly into its proprietary CRM system, setting a new standard for real-time intelligence, compliance, and automation…
Sappington, a leading enterprise technology marketing firm, has launched the Sappington Expedite Platform, a proprietary AI-powered solution designed to accelerate the production of essential B2B marketing assets while reducing costs without compromising quality. Recognizing the influx of generic AI tools…
Introduction: Why Ethics Matters in the AI Age Think about it: You’re on your go-to e-commerce store, and voilà. The once-stared-at shoes, combined with the size you wear, the color you prefer, and even a time-of-day discount promotion, because today…
VIIRL Marketing, a prominent digital marketing agency, has earned its first-ever spot on the prestigious Inc. 5000 list, which ranks the fastest-growing private companies in the US. The agency achieved an impressive overall ranking of No. 1,442 in the nation…
Darkroom, a rapidly growing digital commerce agency credited with driving over $5 billion in attributable revenue for top consumer brands, has announced the appointment of Julie Novak as the executive leader of its Social Commerce division. Novak brings a wealth…
Wunderkind, known for its AI-driven decisioning platform that enhances identity resolution and cross-channel personalization, has launched a groundbreaking suite of messaging strategies called Wunderkind AI Experiences. This innovative portfolio introduces agentic, real-time messaging designed to transform customer engagement by adapting…
Solix Technologies, a global frontrunner in enterprise data management and transformation, has entered into a strategic partnership with Singapore-based Mindmap Technologies, a prominent provider of digital transformation solutions in the Asia-Pacific (APAC) region. This collaboration aims to assist enterprises across…
WethosAI has announced a groundbreaking advancement in its organizational empowerment platform with the launch of Artificial Individual Intelligence (Aii™), a transformative innovation designed to enhance predictable performance in the AI era. Building on its expertise in behavioral and human sciences,…
Allison Worldwide and Stagwell are significantly enhancing their Asia Pacific communications capabilities with the appointment of Margaret Key as Chief Executive Officer of Allison Asia and Executive Director for Stagwell’s Asia Pacific operations. Set to join on October 1, Key…
Introduction: Why the Right Now Matters Imagine this: you’re browsing a retail site, eyeing a sleek smartwatch. Seconds later, a push notification pops up: “20% off that smartwatch you’re viewing, valid for the next 15 minutes.” Suddenly, the decision feels…
Costco Wholesale Corporation has recently announced a strategic partnership with GrowthLoop to empower and accelerate its growing retail media business using GrowthLoop’s advanced Compound Marketing Engine. This collaboration is designed to enhance Costco’s ability to create and activate highly targeted…
Pippit, a cutting-edge content creation platform tailored for marketers, businesses, and creators, has unveiled its latest innovation: Agent Mode. This new feature functions as a virtual AI production team embedded within Pippit’s platform, revolutionizing how ideas become fully realized videos.…
iQuanti clients leverage key research insights to shape strategies that strengthen their brands’ discoverability and credibility on AI Search. iQuanti, a leading digital marketing and analytics firm, has released proprietary research on the factors that drive brand visibility in AI-generated…
Circana, LLC announced the successful completion of its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business. MMM specializes in advanced statistical modeling that helps brands understand the true incremental impact of their marketing investments across all channels and touchpoints. This acquisition significantly expands…
Centerfield, a premier technology service for digital customer acquisition, announced the acquisition of ConsumerVoice, a digital commerce platform that curates and promotes products to engaged audiences on its popular websites ConsumerVoice.org and BuyersReport.org. Centerfield’s digital brands and proprietary platform, Dugout, engage in-market…
Industry-first integration enables audience decisioning on the sell-side using Acxiom’s full suite of data services Magnite, the largest independent sell-side advertising company, announced an integration with Acxiom®, the connected data and technology foundation for the world’s leading brands, that establishes…
Edge Marketing, an award-winning full-service agency specializing in strategic marketing and public relations for the legal, accounting and professional services industries, is proud to announce the integration of advanced agentic AI technology into The Edge Room, revolutionizing how media professionals…
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