Google AI Overviews are driving a steep traffic drop for news publishers by allowing zero-click searches that go around traditional website referrals. With more users depending on on-page summaries rather than clicking through, news sites are scrambling to adjust and…
Alorica Inc., a global leader in digitally powered customer experience, is significantly expanding its operations in Cairo, Egypt to meet growing demand from its worldwide clients. The company plans to increase its workforce in Cairo by 450% this year, aiming…
Twilio has announced the global general availability of its Rich Communication Services (RCS) messaging platform, heralded as the most significant advancement in business messaging since SMS. With over 349,000 active customers able to upgrade to RCS through Twilio’s Programmable Messaging…
PrimeAudience, a global provider of custom audience solutions, has announced its new partnership with Index Exchange, one of the largest independent supply-side platforms (SSPs) worldwide. This collaboration introduces a marketplace on the Index Exchange platform, aiming to improve media buying…
Azira, a global leader in consumer insights, has named Dave Fall as its new Chief Product Officer to spearhead its next phase of innovation. Fall will oversee the company’s product and engineering teams, driving advancements in AI, scalable growth, and…
Future Today, a leader in cutting-edge CTV ad-supported solutions, has announced the integration of Anoki’s ContextIQ technology into its Connected TV (CTV) platform in partnership with Magnite. This integration ushers in scene-level contextual targeting, which advances how advertisements are placed…
CallRail, a leading platform for engagement tracking, and MNTN, a Connected TV (CTV) performance marketing company, have launched a new integration that enables advertisers to directly attribute inbound phone calls and text messages to the specific CTV ads that prompted…
Invideo, the popular AI-powered video creation platform with over 50 million users globally, has unveiled its first-ever AI-generated brand anthem. Unlike typical product advertisements or trend-focused AI videos, this anthem tells a deeper story of human creativity and progress, showing…
Harmonic has introduced significant enhancements to its live sports streaming platform designed to revolutionize fan engagement, protect content from piracy, and boost monetization for service providers and sports broadcasters. The solution, built on the cloud-native VOS®360 Media SaaS and VOS360…
Introduction: Personalization is No Longer an Option You check your inbox on any given Tuesday morning, and you’re probably looking at about half a dozen messages with nowhere to go. Some of them are the most generic pitches imaginable, with…
UiPath, a global frontrunner in agentic automation, has announced the appointment of Michael Atalla as its new Chief Marketing Officer. Atalla will be responsible for steering the company’s worldwide marketing initiatives, encompassing brand management, performance marketing, demand generation, and communications.…
AnyMind Group recently announced a landmark development in Thailand’s creator economy by launching the country’s first AI creator avatar under its new program, AnyLive for Creators. As part of this initiative, AnyMind is partnering with Pongsuk “Nui” Hiranprueck, the founder…
Adelaide audit confirms company’s unique ad formats outperform other advertising in the measures that matter most. Nativo, the most advanced platform for premium ad experiences, announced results from an independent audit by Adelaide, the leader in attention-based media quality measurement. The…
New platform empowers brands to reach shoppers directly within Shopee, Lazada ecosystems Xtend, a leading commerce media platform bridging brand discovery and measurable performance across Southeast Asia’s top marketplaces, announced the launch of its new marketplace-first ecommerce solution. Designed for ecommerce…
Climaty AI, a global CliMarTech company powered by agent-based AI, was founded by Neel Pandya. Launching operations in APAC, GCC, EU, UK, and North America, Climaty AI aims to become the default climate layer for all media decision-making, offering a…
FansRevenue is proud to announce its acquisition of DivaTraffic, a renowned traffic generation service used by models, studios, agencies, and content creators worldwide. This strategic acquisition marks another significant milestone in FansRevenue’s ongoing mission to provide comprehensive growth and monetization tools for…
Thoma Bravo, a leading software investment firm, announced that it has entered into a definitive agreement to purchase Verint Systems, Inc. in an all-cash transaction reflecting an enterprise value of $2 billion for the company. The transaction is subject to…
Behavox, the AI company that transforms data into insights that safeguard and enhance businesses, announced the expansion of Asian language capabilities in its Quantum Voice product, designed to strengthen compliance monitoring and risk detection across key Asia-Pacific markets. With this enhancement,…
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