AnyMind Group recently announced a landmark development in Thailand’s creator economy by launching the country’s first AI creator avatar under its new program, AnyLive for Creators. As part of this initiative, AnyMind is partnering with Pongsuk “Nui” Hiranprueck, the founder and host of the popular Thai tech channel BT Beartai, a prominent figure in the Thai IT scene. Nui’s extensive digital footprint includes 1.5 million YouTube subscribers, 380,000 TikTok followers, 56,000 on Instagram, and 120,000 on X, lending significant credibility to this pioneering venture.
The AnyLive for Creators program aims to help content creators expand their reach and influence by enabling them to create AI avatars that can host livestreams on their behalf. This innovative technology not only amplifies creators’ presence but also opens up new revenue streams through e-commerce and affiliate campaigns integrated within live commerce. Nui’s AI avatar represents the first of its kind for a Thai IT creator on the AnyLive platform, signaling a significant advancement in the integration of AI with the live commerce industry.
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Pongsuk Hiranprueck expressed enthusiasm about the possibilities brought by AnyLive, emphasizing that the technology is meant to complement rather than replace human creators. By allowing livestreams to operate continuously even during off-hours when creators are unavailable it ensures sales activity can continue around the clock. This flexibility offers creators more freedom while increasing sales opportunities.
The collaboration was highlighted as a key milestone by AnyMind Group’s Managing Director for Thailand, Philippines, and Cambodia. He underscored how integrating AI avatars of creators throughout the Asia-Pacific region into AnyLive creates fresh possibilities for both brands and content creators, enriching the consumer experience with more dynamic, interactive commerce.
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AnyLive itself is an AI-driven live commerce platform designed to run interactive livestreams non-stop across multiple e-commerce and social commerce channels. The platform supports features such as multi-lingual avatars, in-depth analytics for both AI and human hosts, and AI-generated customizable scripts, making it a powerful tool for creators and businesses aiming to maximize engagement and sales.
This launch reflects broader trends in the creator economy and e-commerce, where AI technologies are increasingly enabling creators to overcome limitations related to time and bandwidth, while generating new ways to monetize their influence. The partnership with Nui and the introduction of AnyLive for Creators place AnyMind Group at the forefront of this evolving digital commerce landscape in Southeast Asia.
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