NIQ, a leading consumer intelligence company, has partnered with Displayce, a specialist technology suite for Out-of-Home (OOH) advertising, to introduce advanced sales lift measurement capabilities to the European Digital Out-of-Home (DOOH) advertising market. This collaboration integrates NIQ’s trusted consumer purchase…
DoubleVerify (“DV”), a leading platform for verifying media quality, optimizing ad performance, and proving campaign outcomes, announced a key evolution within its senior commercial leadership team alongside an expansion of its leadership ranks. Julie Eddleman, the current Global Chief Commercial…
Reply, the renowned technology company, has achieved the AWS Advertising and Marketing Technology Competency, an official recognition from Amazon Web Services that validates advanced expertise in designing and implementing advertising and marketing solutions on the AWS platform. This achievement was…
Mutinex, a recognized leader in marketing mix modeling (MMM) solutions, has announced the launch of its Open Source MMM Validation Framework in North America, following its successful deployment across Australia and the broader APAC region. This Apache 2.0-licensed toolkit sets…
PubMatic has introduced an AI-driven monetization platform designed to empower publishers by giving them control over their revenue, data, and demand in the evolving digital advertising landscape. This platform emerges at a pivotal moment when artificial intelligence is disrupting conventional…
Archetype, Nectar, and Outcast, agencies within the Marker Collective, have collaborated to launch a pioneering AI Visibility offering aimed at helping brands enhance their presence and performance within large language models (LLMs) and AI-driven search results. As AI transforms how…
New international study by Contentful and Atlantic Insights reveals that “evidence-based creativity” is rapidly becoming the critical skill for marketers navigating the AI-powered era. Drawing on contributions from hundreds of senior marketing leaders worldwide, the report titled ‘When Machines Make…
The martech landscape is changing rapidly, and one of the most important decisions companies have to make is which Customer Data Platform (CDP) will give them the best value, make their work easier, and improve their customer service. Since data-driven…
Sprout Social has rolled out a groundbreaking integration with Canva, solidifying its role as a leader in social media management by streamlining the content creation and publishing pipeline for brands. This new feature allows users to send completed visuals directly…
Market Logic Software has announced a major advance in customer insight technology with the launch of DeepSights Persona Agents, a feature that converts traditional static consumer profiles into dynamic, interactive AI personas. This innovation empowers marketing, product, and insight professionals…
Logicbroker, a leader in enterprise commerce infrastructure, has unveiled its new Agentic Commerce Orchestration Platform, signaling a significant advance in how brands and retailers interact with AI-powered shopping agents. With this launch, Logicbroker positions itself at the forefront of an…
It In the digital realm that is constantly changing, traditional Search Engine Optimization (SEO) is not enough to have one’s visibility. With the advent of AI-powered tools such as ChatGPT, Google Gemini, and Perplexity, companies must rethink their strategy to…
New platform helps brands understand and improve how they are recommended inside large language models (LLMs), opening a new era of generative engine optimization. Sellm announced the launch of its Generative Engine Optimization (GEO) platform, the first solution built to…
PureCars, a leading provider of digital marketing technology and services for the automotive industry, announced the promotion of Lauren Donalson from President to Chief Executive Officer. During her tenure as President and COO, Donalson played a pivotal role in strengthening…
Designed for real-world retail operations, Pinkfish retail AI agents handle tasks across merchandising, marketing, and commerce Pinkfish, the agentic AI platform that makes enterprise automation as simple as natural language conversation, announced the launch of retail-ready AI agents designed to…
Mudd Advertising announced its acquisition of DealerTrend, Inc., a Reno, Nevada–based automotive technology company known for its dealer websites, inventory management, and API-driven digital solutions. Founded in 2001, DealerTrend has built a reputation for helping dealers simplify technology and compete more effectively online.…
Good At Marketing, a certified Google Partner specializing in SEO services, paid advertising, and digital marketing solutions, announced a strategic beta partnership with SharedChat.ai, the first truly collaborative shared chat platform that enables multiple users to work together in the same…
In just one year, marketers have dramatically advanced their use of Generative AI ( GenAI ), with 85% now actively deploying the technology—up from 75% in 2024 according to a new study from SAS and Coleman Parkes Marketers and AI: Navigating New…
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