Marketing in 2025 has changed drastically; it is no longer about obscure figures or only isolated victories. They have been getting increasingly one single practical question from the top executives, such as CMOs and CFOs: “How is marketing becoming directly…
Integration of InnovidXP into AdRoll’s Platform Provides Always-On Visibility, Helping Marketers Tie CTV Exposure Directly to Business Results AdRoll, an AI-powered connected advertising platform built for growth-minded marketers and Innovid, the independent software platform for the creation, delivery, measurement, and optimization…
Do you ever think about the digital ads you are placing and whether each penny is earning its keep? B2B marketers find it a complicated task to deal with aspects such as buying cycles, regulations, and tight margins, so that…
Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, announced that Wakefern Food Corp., the largest retailer-owned cooperative in the United States, will implement Birdzi’s customer intelligence platform to better understand shopper needs and enhance promotional outreach. “From the…
WHOOP, the human performance company, will redefine how fans experience one of the most celebrated events in sports when the 2025 Ryder Cup takes place at the iconic Bethpage Black in Farmingdale, New York, from September 26–28. As the Official…
StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, announced it has rebranded as Structured to better align with its mission to simplify partner marketing through intelligent automation and structured collaboration. The company is also debuting an entirely new AI-first…
Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, and Albertsons Media Collective, the retail media arm of Albertsons Companies, Inc., announced a strategic partnership that gives advertisers the ability to activate against Albertsons…
Springbot, the AI-first marketing and sales automation platform, has snapped up Identity Matrix, the highest ranked visitor-ID and attribution platform that’s been turning anonymous data into named, high-intent prospects. The deal folds in Identity Matrix’s team, IP, tech stack, and clients…
Netcore Cloud, a global leader in AI-powered customer engagement, and Senco Gold & Diamonds, a trusted Indian jewellery retailer with a heritage of over 85 years and more than 160 showrooms nationwide, announced the remarkable success of their strategic collaboration.…
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