Imagine going every day to your favorite coffee shop. The barista – who already knows your order – will have it waiting for you before you even speak. One extra shot, oat milk, no sugar. That was the feeling of…
MERGE, a leading marketing and technology agency, is pleased to welcome Cait Vlastakis Smith as Executive Vice President of Creative Strategy. Cait joins MERGE from Meta, where she led content and UX teams building growth, and privacy and safety features…
New integration enables teams to deliver more relevant, personalized, and engaging campaigns faster within existing Braze workflows Jasper, the world’s leading AI content automation platform, announced a strategic integration with Braze, the leading customer engagement platform, that reimagines how enterprise…
Global growth consulting and marketing firm Marketbridge adds significant channel marketing capability with latest acquisition Revere, the multi-award-winning UK-based B2B technology marketing agency, has been acquired by Marketbridge, a leading integrated growth consulting and marketing firm. The move doubles Marketbridge’s…
Cofounder and former Deepscribe CEO brings deep AI expertise to accelerate Hightouch’s push into context-aware marketing agents. Hightouch, the leading data and AI agent platform for marketers, announced that Akilesh Bapu, co-founder and former CEO of Deepscribe, has joined the…
As part of the MarketFully.AI platform, Adaptive Creation helps streamline multilingual content production, improving cost efficiencies and enhancing marketing outcomes. Key Content, a MarketFully company, announced the launch of Adaptive Creation, a new AI-powered technology within the MarketFully.AI platform that helps marketing…
Radar, the global leader in geolocation, announced the launch of the world’s first Location OS, with new AI-enabled solutions that help modern enterprises engage their customers, protect their business, and optimize their operations with geolocation. In an AI-first world, accurate,…
Trained on proprietary, brand-specific data, BlueOcean delivers 97% improvement in operational efficiency while unleashing exponentially more time for creativity–from strategy through execution BlueOcean announced the launch of an innovative marketing-specific agentic AI platform, designed to give brand leaders–from the C-suite…
New partnerships extend OpenAP’s streaming reach with Samsung, LG Ads, Hallmark Digital, Vevo, Allen Media Group’s Local Now, Future Today’s FawesomeTV, MediaCo’s Estrella and Canela OpenAP, the advanced advertising company bringing simplicity and scale to audience-based advertising, announced an expansion…
Arena Quests and new measurement partnerships expand Discord’s advertising offering, giving brands more ways to reach its highly engaged audience Discord is continuing the growth of its advertising business with the introduction of its latest Quests format, Arena Quests, and the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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