Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!
Here’s a roundup of recent highlights: How Companies Are Transforming Marketing
Viant and Tubi Expand Partnership To Boost CTV Performance
In a strategic collaboration aimed at enhancing the effectiveness of connected TV advertising, Viant Technology has announced a significant expansion of its partnership with Tubi, Fox Corporation’s popular free ad-supported streaming service. This deepened alliance is set to provide advertisers with more accurate and scalable ways to reach addressable audiences across Tubi’s massive and rapidly growing platform.
Koddi and ISM Remove Final Barrier To Unified Retail Media
In a landmark collaboration set to bridge the final gap in omnichannel advertising, retail media technology leader Koddi has joined forces with In-Store Marketplace (ISM) to fully integrate the physical retail environment into the programmatic advertising ecosystem. The next phase of their partnership effectively dismantles a long-standing barrier by making digital in-store media as easy to purchase and manage as any online advertising channel, a solution designed to unify a fragmented and often complex market for brands and retailers.
Nexxen Marketplace Helps Partners Unlock Data Value for Smarter Curation
In a strategic move designed to simplify and enhance the value of data in digital advertising, Nexxen has announced the official launch of its Curated Marketplace solution. The global advertising technology platform, known for its deep expertise in data and advanced television, has rolled out the new offering to empower a wide range of industry players including data owners, publishers, curators, and agencies to more effectively monetize their valuable data assets across Nexxen’s extensive network of premium advertising supply.
Cadent Closes Upfront With Double-Digit Growth, Powered by Predictive AI Across TV and Digital
Cadent, the predictive advertising company, announced the close of its annual Upfront with 26% year over year growth as advertisers embrace an approach that unifies audiences across all media to improve holistic business outcomes.
Cadent’s Predictive Intelligence — anchored in 15 years of machine learning across 22,000 custom models — scores impressions before they are purchased and continuously optimizes campaigns in real time. This allows video to be bought and measured with the same level of precision as digital while maintaining the certainty and reach of Upfront deals. Cadent’s technology proved highly attractive in this year’s Upfront marketplace because of its scale across video and digital inventory as well as ability to deliver measurable results. Cadent added 22 new Upfront advertisers to its roster and saw 12% growth in linear Upfront commitments, significantly outpacing the market.
NIQ Launches Global Data Clean Room on Snowflake For Ad Effectiveness Measurement
NIQ, a leading consumer intelligence company, announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement for leading marketers worldwide. This marks NIQ’s first data clean room dedicated to supporting these critical use cases for marketers, media owners, retail media networks, and ad tech platforms.
Through secure collaboration via the Snowflake clean room, marketers can enrich their proprietary first-party data with NIQ’s privacy-compliant consumer signals to drive audience discovery, segmentation, scoring, and campaign activation — all within a secure environment that protects consumer data and upholds global privacy standards.
In conclusion, the MarTech landscape continues to evolve rapidly, with companies embracing innovative technologies to enhance their marketing strategies and deliver exceptional customer experiences. We’ll keep you updated on the latest developments, so you can leverage these insights to drive your own success in this dynamic field. Stay tuned for more exciting news and trends in the world of marketing technology!
For media inquiries, you can write to our MarTech Newsroom at sudipto@intentamplify.com
