Europe-wide initiative and certification will provide training on use cases, technical deployment and integrations, testing and delivery, and measurement and reporting Utiq, the European adtech company with a unique telco-powered first-party identifier, announces the launch of its Trusted Partner Programme…
Integration Unlocks Reach and Targeting for Advertisers Across Xumo’s Premium Content Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to…
The partnership will help brands maximise their reach and achieve incremental growth Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the…
Quantela, a leading provider of data analytics for the Media Industry, has announced a strategic partnership with CVIEW, a pioneering healthcare Digital Advertising Assets network operator. Backed by Digital Alpha as the lead investor, this collaboration will expand CVIEW’s network…
The Collaboration Leverages Industry Leading Platform to Boost Client CTV Campaigns C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud to announce their exclusive partnership with MNTN, the industry-leading Performance TV advertising platform that drives…
The Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification for digital advertising technology. The groundbreaking initiative aims to clarify how the UK General Data…
Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens Utiq, the European AdTech company with a unique telco-powered first-party identifier, confirms the…
Partnership With Its Ignite Division Is Expected to Drive Significant Digital Growth Townsquare Media, Inc., a leader in digital advertising and marketing solutions focused on markets outside of the Top 50 in the United States, announced a strategic digital advertising…
Ad tech veteran’s consultancy to drive growth for the audience curation specialist in the US market Multilocal has appointed industry veteran Zach Rosen as Fractional General Manager to lead its expansion into the US market. Zach, Founder and Principal at…
The GumGum Platform and Mindset Graph connect contextual, attention, and creative to deliver relevant, privacy-respecting ads that enhance user experience and empower brands to drive outcomes GumGum, the contextual-first technology leader transforming digital advertising, announced the launch of the GumGum…
‘New Age of Data’ evaluates advertisers’ ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape TripleLift, the ad tech platform elevating digital advertising across every screen, released its 2024 State of Data report…
Pioneering Omnichannel Advertising for All Industries ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) advertising solution. This groundbreaking platform integrates seamlessly with ShopLiftr’s existing suite of ad…
The company will establish its global headquarters in Dubai’s Media City The UAE Ministry of Economy has announced that VeraViews will be incorporated in the UAE under the NextGen FDI initiative. VeraViews is a pioneering new digital advertising platform that…
Enables publishers and advertisers to easily target and measure consented audiences at scale, while embracing the very toughest privacy standards Utiq, the European AdTech company with a unique telco-powered first-party identifier, is partnering with market-leading Customer Data Platform (CDP) mediarithmics…
The global healthcare brand gains increased transparency and control by getting closer to the sell-side of the ecosystem PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of a new collaborative approach to…
