Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As publishers and advertisers adapt to a rapidly changing identity landscape, partnerships that improve addressability and revenue performance are becoming essential. Raptive Partners with Intent
As advertisers face growing pressure to improve efficiency and scale performance in an increasingly automated media landscape, EVA Live NeuroServe enters the market as a
As marketers contend with signal loss, fragmented identities, and tightening privacy standards, improving audience match rates has become a critical priority across the MarTech ecosystem.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Leadership transitions are increasingly shaping the direction of AI driven advertising platforms, and Inuvo has announced a significant executive move as it prepares for its
As the digital advertising industry enters a new phase shaped by artificial intelligence, commerce media, and evolving measurement standards, leadership at industry trade bodies is
AdCellerant has announced the launch of AI Media Planner, a new capability within its Ui.Marketing platform designed to simplify digital media planning and help sellers
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Leadership changes across marketing technology often signal how companies are preparing for the next phase of industry transformation. NextRoll Names Vibhor Kapoor Chief Executive Officer
The launch of TikTok Automotive Ads is gaining momentum as platforms look to modernize how automotive marketing is executed across complex, multi channel journeys. TikTok
CES 2026 was a reality check for how quickly marketing, media, and technology are collapsing into a single operating system for growth. Behind the hardware
Leadership changes at compliance focused technology companies often signal broader shifts across the digital advertising market, and the appointment of a new chief executive at
As marketers push for more consistent measurement and outcome based optimization across channels, the digital advertising industry is facing growing integration complexity. IAB Tech Lab
As publishers and advertisers navigate a more competitive and data driven media landscape, strategic partnerships are becoming essential to unlocking sustainable growth. Freeduhm.com has announced
As marketers face mounting pressure to prove return on ad spend, accurate conversion data has become essential to effective campaign optimization. Adscriptly has entered the
Artificial intelligence is rapidly redefining how go to market teams operate, and new research suggests the impact is extending well beyond tools and workflows into
New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads The Interactive Advertising Bureau (IAB), the leading trade association for the digital
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