Seedtag has introduced Liz Agent, a new AI-powered platform designed to help brands and agencies plan, analyze, and activate advertising campaigns more efficiently. The new
Partnership helps advertisers validate incremental reach and connect TV exposure to real business outcomes. Olyzon has announced a strategic integration with Innovid aimed at improving
As television advertising continues shifting toward performance driven and self serve buying models, technology providers are strengthening leadership teams to accelerate innovation in converged TV
As ecommerce marketplaces become more complex and competitive, brands are increasingly seeking tools that provide real time insights into performance across sales channels, advertising campaigns,
As brands increasingly prioritize social media platforms for performance driven advertising, the use of artificial intelligence to optimize campaign outcomes has become a key focus
As artificial intelligence continues to reshape digital advertising strategies, marketers are increasingly turning to advanced AI engines to optimize campaign performance and improve return on
Zefr has received accreditation from the Media Rating Council (MRC) for its content-level brand safety and suitability reporting on YouTube, marking a significant milestone in
As political campaigns increasingly rely on data and artificial intelligence to shape messaging strategies, new tools are emerging that allow campaign teams to monitor how
Truecaller is strengthening its global advertising strategy by expanding direct sales partnerships across several high-growth markets. The company announced a series of exclusive regional reseller
At MWC 2026, the most interesting collaborations show how telecom operators, AI infrastructure providers, device manufacturers, and cloud platforms are aligning around shared technology ecosystems.
As digital advertising becomes more complex and interconnected, security experts are warning that the infrastructure powering online ads is increasingly being exploited by cybercriminals. A
As online shopping continues to grow globally, concerns about fraud and deceptive advertising are becoming a major issue for consumers and brands alike. A new
As advertisers increasingly prioritize measurable performance and long term customer engagement, marketing technology companies are expanding their capabilities to support loyalty driven advertising strategies. The
As artificial intelligence continues to reshape customer acquisition and digital advertising workflows, companies are increasingly focusing on automating the path from consumer interest to conversion.
As advertisers demand greater transparency and accountability from digital advertising platforms, Commerce Media Tech has announced a new partnership with IPinfo aimed at improving data
As digital audiences fragment across rapidly evolving online communities, brands are under growing pressure to identify where influence forms and how marketing investments translate into
As automotive marketers increasingly demand measurable outcomes from digital advertising, platforms capable of linking brand awareness directly to real world customer actions are gaining importance
As live streaming and digital broadcasting reshape advertising strategies, industry stakeholders are seeking better ways to plan and monetize high value programming. The introduction of
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