As advertisers demand greater transparency and accountability from digital advertising platforms, Commerce Media Tech has announced a new partnership with IPinfo aimed at improving data
As digital audiences fragment across rapidly evolving online communities, brands are under growing pressure to identify where influence forms and how marketing investments translate into
As automotive marketers increasingly demand measurable outcomes from digital advertising, platforms capable of linking brand awareness directly to real world customer actions are gaining importance
As live streaming and digital broadcasting reshape advertising strategies, industry stakeholders are seeking better ways to plan and monetize high value programming. The introduction of
As artificial intelligence reshapes digital advertising infrastructure, platforms that enable automation across fragmented marketing channels are becoming critical to the future of the MarTech ecosystem.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As brands seek greater efficiency across fragmented social media ecosystems, the Innovid Reddit campaign management launch brings unified workflow capabilities to one of the fastest
As privacy regulations reshape digital advertising strategies, the StackAdapt Experian partnership aims to help marketers unlock stronger performance by activating first party data with advanced
As artificial intelligence becomes central to advertising measurement and brand safety, Integral Ad Science has reinforced its commitment to responsible AI governance through renewed global
As brands push for more engaging digital experiences without sacrificing scale, the Airtory Curated Marketplace aims to bridge creative innovation with programmatic efficiency for advertisers
As subscription momentum slows across the publishing sector, the local media industry is sharpening its focus on cross platform ad growth to sustain revenue and
As advertisers across Europe, the Middle East and Africa navigate increasing complexity in the programmatic ecosystem, OpenX is reinforcing its regional leadership with a senior
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As publishers and advertisers adapt to a rapidly changing identity landscape, partnerships that improve addressability and revenue performance are becoming essential. Raptive Partners with Intent
As advertisers face growing pressure to improve efficiency and scale performance in an increasingly automated media landscape, EVA Live NeuroServe enters the market as a
As marketers contend with signal loss, fragmented identities, and tightening privacy standards, improving audience match rates has become a critical priority across the MarTech ecosystem.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Leadership transitions are increasingly shaping the direction of AI driven advertising platforms, and Inuvo has announced a significant executive move as it prepares for its
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