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Local Broadcast Companies Can Unify Linear and Digital Ad Sales, Trafficking and Operations to Accelerate Revenue Growth Operative, the preferred advertising management solution provider for the world’s leading media brands, announced the launch of AOS + OnAir Local, an AI-enabled,…
This investment will accelerate the growth of emerging advertising technology companies and startups specializing in performance measurement and AI solutions FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, announced a strategic investment from DoubleVerify, the…
With this new ad format and ResponsiveAds’ premium reach, advertisers can finally deploy effective, dynamic edge-to-edge display campaigns from mobile to desktop with a single creative at scale, transitioning from fixed 970×250, 300×250 standards to fluid ads. ResponsiveAds, the leader…
Solution Enhances Casino Marketing with Privacy-First Targeting, Unlocking New Non-Gaming Revenue Opportunities Ahead of The 2025 Indian Gaming Tradeshow & Convention Context Networks, the industry leader in AI-driven casino advertising technology, announced that it has chosen to integrate LiveRamp’s RampID™ technology to enhance its…
Global Leader in AI Technology for Media Analytics Strengthens Leadership Team and Aligns International Focus to Capitalize on Momentum Following Recent Expansion to 50 Markets Samba TV, the global leader in AI technology for media analytics, announced the appointment of…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
New intelligence from XRIQ helps brands track and measure the environmental impact of digital assets and ad campaigns XR, a global technology company, announced a new partnership with Scope3, the industry leader in decarbonizing media and advertising, to integrate advanced…
PubMatic, an independent technology company delivering digital advertising supply chain of the future, announces the success and impact of its Connect platform in driving incremental revenue and efficiency for publishers and advertisers through curated programmatic advertising deals. Curated programmatic deals are…
GumGum, the leader in contextual-first technology for digital advertising, unveiled new findings from its Digital Advertising Pulse Check, an initiative tracking consumer sentiment around identity-based advertising. Based on a survey of over 1,500 North American consumers, the index provides insights…
New Integration Simplifies Advertiser Access to Cineverse’s Massive Content Library Available on C360 Ad Solution Cineverse, a next-generation entertainment studio, announced its strategic partnership with global advertising technology leader The Trade Desk to integrate OpenPath with Cineverse’s ad tech platform, C360.…
Identity Solution Enables Advertisers to Reach Authenticated Audiences with Precision in Uncertain Cookieless Environments Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced its adoption of Unified ID 2.0 (UID2). The identifier allows…
Louder.ai, the groundbreaking programmatic advertising platform that enables real-time crowdfunding to amplify impactful messages, is proud to announce Andrew Northwall‘s appointment as its new Chief Strategy Officer. A seasoned technology executive, entrepreneur, engineer, and political strategist, Northwall brings over two decades…
Integral Ad Science, a leading global media measurement and optimization platform, announced its Chief Product Officer (CPO), Srishti Gupta, has been appointed to IAB Tech Lab’s Board of Directors. Aligned with IAS’s mission to drive trust and transparency across the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Adobe announced a partnership with The Estée Lauder Companies where the company is adopting Adobe Firefly and redefining its process of launching digital marketing campaigns through generative AI. As the parent company to iconic brands such as Clinique, Estée Lauder, Jo Malone…
Large Language Model (LLMs) Agents Instantly Deliver Contextually Intelligent Ads into AI Search Results and Digital Media Content ProRata Ads Featured on Gist.ai, Company’s New Consumer AI Search Engine ProRata.ai unveiled ProRata Ads, a new advertising platform that reimagines digital…
AdCellerant makes quality digital marketing accessible to every business. As AdCellerant continues to redefine digital advertising solutions for media partners and agencies, the company welcomes industry veteran Adam Burnham as its first Chief Growth Officer—a strategic move to accelerate expansion and innovation in…
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