Imagine if you were scrolling through your phone and you came across a short 15-second video of a person rescuing a kitten stuck on a high ledge. You get overwhelmed with the emotion and instinctively share it. This is not…
Sitecore® introduced Sitecore Studio, the breakthrough innovation layer of SitecoreAI, the first-of-its-kind digital marketing platform. Sitecore Studio empowers customers and partners to build and customize AI-powered agents and workflows that automate marketing tasks within secure, governed environments. It places artificial…
DoubleVerify and Roku are strengthening their joint efforts to protect the rapidly growing connected television advertising ecosystem from fraud while improving confidence and performance for advertisers. DoubleVerify, a recognized leader in software that verifies media quality and proves campaign effectiveness,…
Viant Technology Inc., recognized for its leadership in connected TV and artificial intelligence driven programmatic advertising, has secured a significant partnership with Molson Coors Beverage Company. Beginning in 2026, Viant will serve as the primary advertising platform for the global…
Short-form narratives of just 15 seconds have become the new storytelling norm in a world of fast technology and limited attention spans of about eight seconds. It is as if the clock of time is running against you as a…
Innovid has taken another step in advancing real time advertising performance by expanding its Harmony offering with a new capability known as Conversion signals. The company, which operates as an independent software platform focused on the creation, delivery, measurement, and…
BlueTuskr has achieved a major milestone as it has officially been named a Shopify Plus Partner. The announcement comes during an important period of change for Shopify as the company raises expectations for the agencies authorized to support businesses on…
IRCODE has unveiled IRCODE Lens at Brandweek 2025, presenting a new visual recognition infrastructure that allows enterprise brands to fully own their digital interactions and first party data. The company positions Lens as the first solution of its kind created…
NP Digital, a leader in end-to-end digital marketing, unveiled a new comprehensive AI Dashboard in its popular content and audience intelligence platform, AnswerThePublic. Users can now see a panoramic view of topics across AI models, search engines, social media, and…
This new innovation redefines how marketing teams orchestrate, govern, and scale high-performing content across every channel, audience, and market. Jasper, the world’s leading AI content automation platform, announced the launch of Jasper Grid, an intelligent, sheet-like interface that gives marketing…
Tealium announced the appointment of Nick Martin as General Manager for the Europe, Middle East, and Africa (EMEA) regions. Martin brings extensive leadership experience across sales, marketing, and customer success, with a proven track record of driving growth and building…
Survey reveals growing consumer impatience with slow or unreliable digital experiences, and strong connection between technology performance, security, and loyalty Rocket Software, a global technology leader in modernization software, released findings from a new survey revealing the critical role of…
A bold new model links pricing directly to marketing impact, making AI-driven intelligence accessible to every brand In a landmark move for the Martech industry, Netcore Cloud, a global leader in Agentic Marketing, has launched a Variable Pricing Model for its Agentic Marketing Platform, becoming…
Former Box VP Paul Ditchfield joins revenue orchestration leader to accelerate growth, increase AI adoption, and drive revenue for enterprise companies Outreach, the AI Revenue Workflow Platform, is amplifying its EMEA presence by hiring Paul Ditchfield as its new General Manager of…
Snowflake, the AI Data Cloud company, and SAP SE, a global leader in enterprise applications and business AI, announced a new collaboration to enable organizations to seamlessly leverage Snowflake’s AI Data Cloud and SAP Business Data Cloud (BDC) with semantically rich…
Get seller-level insights on genuine CTV and mobile device inventory to protect against ad fraud and to improve measurement quality. IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of Device Attestation support in the industry standard Open…
Today’s MarTech Top Voice: Anzu, EVP Marketing and Strategy, Natalia Vasilyeva. Advances in AI, data interoperability, and real-time rendering are transforming gaming environments into dynamic, addressable media ecosystems, where audience engagement, targeting, and measurement operate with the same precision as…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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