Creator Economy Ranks in the Top Three “Must Buy” Among Brands, Yet AI Use and Lack of Standardization Raise Concerns The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, released its 2025 Creator Economy Ad…
NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in Italy. Through the collaboration advertisers and agencies will gain actionable insights into the relative…
Today’s MarTech Top Voice: AdRoll, Chief Business Officer, Vibhor Kapoor. For the latest edition of our MarTech Top Voice Interview Series, we sit down with Vibhor Kapoor – Chief Business Officer at AdRoll, a global leader in full-funnel, cross-channel advertising…
Aurora Mobile Limited (“Aurora Mobile” or the “Company”), a leading provider of customer engagement and marketing technology services in China, announced that it has entered into a strategic partnership with Super 8 Hotels China (“Super 8 Hotels”). Leveraging Aurora Mobile’s…
People.ai, the leading AI data platform, announced the appointment of Kimberly Gordon as Senior Vice President of Marketing and Natalie Wolf, previously SVP of Customer Success at People.ai, to Chief Customer Officer. “Natalie and I worked together closely during Anaplan’s transformation, and…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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