As agencies and brands struggle to manage growing complexity across paid media channels, Fluency has secured new funding to expand its platform and accelerate adoption. The company announced the close of a forty million dollar Series A round led by…
As advertisers demand greater transparency and control over where their messages appear, Zefr has strengthened its position in brand suitability technology with a new intellectual property milestone. The company announced that the United States Patent and Trademark Office has granted…
As mid-market companies look to extract more value from their customer data without adding complexity, Insightly CRM has introduced a new conversational AI capability designed to simplify how teams work inside their CRM. The company announced the launch of Copilot,…
Helm has unveiled refreshed ProiQ websites that showcase an expanded suite of proprietary software platforms designed to help businesses strengthen engagement, improve performance, and make more informed decisions through data and automation. The update reflects Helm’s continued investment in technology…
Integral Ad Science has introduced a new AI-driven capability designed to change how marketers analyze, activate, and optimize digital campaigns. The company announced the launch of IAS Agent, an AI-powered assistant that enables advertisers to surface deep campaign insights in…
Late-2025 Facebook Marketplace makeover by Meta is far more than a visual facelift. It is a strategic repositioning that turns Marketplace into a social, AI-powered engagement hub rather than a mere casual trading spot. For marketers, this brightening up of…
Conductor, the only end-to-end, enterprise AEO platform, announced strong momentum through Q3, driven by accelerating enterprise adoption as AI search became a core performance channel. Q3 growth accelerated with more than 50 new enterprise logos, Net Revenue Retention exceeding 125…
Xumo, a streaming platform joint venture between Comcast and Charter Communications, released a new report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. “Prime Real Estate: Why the Home Screen…
ImageKit, a unified image and video API platform with integrated Digital Asset Management (DAM), announced the launch of its ImageKit App for Contentful, now available on the Contentful Marketplace. The integration brings ImageKit’s complete AI-powered DAM capabilities, real-time image and video optimization/transformations, and…
Vendasta announced the launch of Custom AI Employees, a groundbreaking capability that brings enterprise-grade automation to small and medium-sized businesses (SMBs). These AI agents are built on Vendasta’s unified platform and trained on the unique workflows, rules, and customer data…
Patent-pending approach makes structured data and schema markup easier to implement, so brands can become a clearer source of truth for LLM discovery and AI search visibility LightSite AI announced an update focused on a question marketing leaders are hearing…
BIScience, the company behind AdClarity, the world’s leading AI-powered Ad Intelligence platform, announced Ad Intelligence for Connected TV (CTV) as a new supported media type for the U.S. market. AdClarity’s CTV measurement is powered by a smart TV panel of 2…
AudioCodes, a leading vendor of advanced communications software, products and AI-powered solutions for the digital workplace and customer experience, announced that its Voca Conversational Interaction Center (Voca CIC), working with Go2Uno, a business communications service provider, and Atento, a top-5…
Experienced revenue and strategy leader to guide Choozle’s next phase of growth and innovation Choozle, a leading omnichannel digital advertising platform and services provider, announced the appointment of Tina Starr as Chief Executive Officer. Starr, who previously served as Executive Vice President…
First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform PubMatic and independent agency Butler/Till announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails,…
Zeta Global, the AI Marketing Cloud, announced its presence at CES 2026, including an exclusive happy hour and fireside chat at Zeta’s Athena suite. Renowned tech analyst, media personality, and Chairman of Eightco, Dan Ives, will join Zeta’s Co-founder, Chairman,…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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