CreatorIQ, the global operating system for creator-led growth, announced that it has been named a Leader in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment. According to the report, “CreatorIQ serves large global brands and…
As artificial intelligence reshapes how advertising campaigns are planned and executed, new infrastructure is emerging to support fully autonomous media operations. Infillion has announced the launch of Infillion Agent Connector, introducing what the company describes as the industry’s first agent-native…
As marketers push for clearer performance signals across fragmented media environments, access to verified purchase data is becoming a critical advantage for campaign activation and measurement. In that context, Attain, a leading commerce data platform focused on permissioned transaction intelligence,…
As the MarTech ecosystem continues to evolve under the influence of AI and shifting consumer discovery habits, leadership moves by core advertising platforms signal where the industry is heading. adMarketplace, a leading player in native search advertising, has announced two…
Surfside has expanded its commerce media platform to bring personalized, data driven retail advertising deeper into the physical store environment, reflecting the growing convergence of digital and brick-and-mortar marketing. The company announced that its Commerce Media solution now includes in-store…
Five9 has announced a significant leadership transition as it prepares for its next phase of growth in the AI driven customer experience market. The company revealed that its Board of Directors has appointed Amit Mathradas as Chief Executive Officer, effective…
As competition intensifies across major ecommerce platforms, Teikametrics has introduced a new AI driven system designed to help brands navigate growing complexity and win attention at scale. The announcement is significant for the MarTech and retail media ecosystem, where marketplace…
Innovid has unveiled a new set of social media enhancements designed to help marketers move faster and gain clearer insight across an increasingly complex paid media environment. The latest release, branded as Innovid Feature Beat, highlights Innovid social power tools…
Salesforce is expanding its footprint in the global life sciences sector as Novartis selects Agentforce Life Sciences to transform how it engages with patients and healthcare professionals worldwide. The decision highlights how AI powered CRM platforms are becoming central to…
Vonage’s AI-powered voice solution for virtual and human agents brings next-gen intelligence to customer engagement to elevate the customer experience Vonage, a part of Ericsson, announced a new integration between Vonage Contact Center and Salesforce‘s Agentforce 360, giving enterprises a single…
A unified creator commerce engine, record creator earnings and new global client wins position Later as a leader in end-to-end influencer marketing and commerce Later–the world’s most intelligent influencer marketing company, announced new growth milestones and expanded client momentum one…
New report identifies 15,000+ tools in today’s marketing ecosystem and highlights the rise of “agentic content systems” built to scale personalization Optimizely, the leading digital experience platform, released new research revealing that modern marketing stacks have reached an unprecedented level…
Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing. Brandwatch, a Cision company and a global leader in consumer intelligence and social media management, has been recognized by two…
The proprietary AI SEO framework helps organizations optimize content for generative search, AI Overviews, and answer-driven discovery NEWMEDIA.COM announced the introduction of RankOS™, a proprietary framework developed to help organizations adapt to the rapid changes occurring in search technology as…
Uberall, the global leader in location marketing technology, unveiled the industry’s first Generative Engine Optimization (GEO) Studio, giving multi-location brands a way to stay visible — and recommended — in AI search. Built in partnership with San Francisco-based AthenaHQ, the…
Kustomer customers can now resolve “Where is my order?” and “Where is my refund?” requests faster with real-time order, shipping, and returns data inside a single view Kustomer, the intelligent customer service platform, announced a new marketplace app with Narvar, the #1…
Cavero Harnal joins Mundial Media to leverage her expertise in multicultural digital advertising, political strategy, and nonprofit leadership, guiding the company’s growth ahead of the 2026 midterms and 2028 general election. Mundial Media, the industry’s leading AI-powered advertising platform for…
Brands can activate partnerships directly with the content creators that are shaping AI search recommendations through impact.com and Evertune’s Partner Connect impact.com, the world’s leading and largest commerce partnership marketing platform, and Evertune, a pioneer in Generative Engine Optimization (GEO) and AI marketing,…
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