As streaming television continues to absorb new forms of entertainment, gaming on Smart TVs is emerging as a powerful new frontier for advertisers. That shift matters to the MarTech ecosystem because it expands premium, measurable inventory beyond traditional video. In…
As commerce media continues to mature, marketers are demanding clearer visibility into how advertising influences real purchasing behavior. That demand is shaping the next phase of the MarTech ecosystem and is central to the latest announcement from PayPal Ads. PayPal…
Leadership transitions at fast growing marketing technology companies often signal a shift in strategy, scale, or ambition. That context makes the latest announcement from Structured especially meaningful for the MarTech ecosystem. Structured, the AI native partner marketing automation platform for…
Precision and accountability are becoming essential in healthcare marketing as digital investment continues to rise and regulatory expectations remain high. That environment makes the latest announcement from StackAdapt particularly relevant for the MarTech ecosystem. StackAdapt has launched in platform National…
As advertisers push for greater clarity and trust in digital advertising, the structure of the auction itself has come under increased scrutiny across the MarTech ecosystem. In response, The Trade Desk has announced the first wave of publishing partners supporting…
As advertisers push for greater accountability in streaming media, outcome based optimization is becoming a critical priority across the MarTech ecosystem. Roku has taken a significant step in that direction by expanding its partnership with iSpot to bring outcome focused…
As grocery retailers face rising competition and increasingly digital consumer expectations, personalization has become a defining capability in the modern retail and MarTech ecosystem. Birdzi has introduced Journey, a new solution designed to help regional and national grocers automatically create…
As retail organizations look to embed artificial intelligence deeper into day to day decision making, access and deployment of trusted AI platforms has become a critical factor in adoption. That context makes the latest announcement from Profitmind especially relevant to…
As artificial intelligence moves from experimentation to core infrastructure, marketing organizations are searching for ways to unify data, creativity, and execution without dismantling existing systems. That challenge sits at the heart of a new announcement from Stagwell, which has introduced…
As marketing organizations race to operationalize artificial intelligence at scale, access to trusted expertise is becoming just as important as access to technology itself. That shift is at the center of WPP latest announcement with the launch of Agent Hub…
Orca, a leading livestream and social commerce provider, announced the launch of LiveMAX, a revolutionary self-serve tool that empowers brands and retailers to instantly book and execute high-converting shoppable livestream shows on TikTok Shop and Amazon Live. Historically, launching a…
The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the launch of OpenXBuild, a…
Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases LiveRamp, the leading data collaboration partner, announced the expansion of its Data Marketplace to include data and…
Advertisers Can Now Leverage Full Screen Video and QR Codes to Reach Viewers TiVo, a wholly owned subsidiary of Xperi Inc., announced new features for its home screen user interface solution that enable advertisers to seamlessly reach highly engaged consumers…
MediaRadar’s Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks and AI platforms teams use to train models, generate insights and automate decisions. MediaRadar unveiled its Data Cloud, a breakthrough in advertising…
“Future Of Brand Influence” Outlines How Brands Must Balance Human Connection and Machine Intelligence to Drive Growth Omnicom Media, an Omnicom Connected Capability, released a new research report – The Future of Brand Influence – revealing how the dynamics of brand growth…
First Agentic Ad Planning Tool Built on Open Standards Automates RFP-to-Audience Activation Workflow for Publishers Optable, a leader in identity resolution and audience activation for publishers, announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates…
New solution brings together Xumo first-party data and third-party data solutions from TransUnion, The Trade Desk, and LiveRamp to enable privacy-first audience targeting and measurement for advertisers Xumo, the streaming joint venture between Comcast and Charter Communications, announced the launch…
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