Commerce has announced its support for Google Universal Commerce Protocol, marking an important step toward enabling direct buying experiences across Google AI surfaces. The move is significant for the MarTech and ecommerce ecosystem as Universal Commerce Protocol aims to standardize…
Walmart and Google are deepening their partnership to transform how consumers discover and purchase products, signaling a major shift in AI driven commerce. The collaboration matters to the MarTech and retail technology ecosystem because it shows how conversational AI is…
Disney is expanding how brands measure and optimize campaigns by introducing AI driven data and measurement capabilities designed to improve advertising performance across live sports and streaming environments. The update is important for the MarTech ecosystem as advertisers increasingly demand…
Retailers have invested heavily in forecasting, replenishment, order management, and promotion planning. However, value is often lost when store execution is inconsistent and store-validated ground truth does not flow back into planning. The Dataviva-Colleqtive partnership tackles this issue. Colleqtive offers a mobile…
Accretive, an out-of-home (OOH) data and technology company, announced the appointment of Scott Hansen as Chief Revenue Officer. Hansen has over two decades of experience leading sales strategies and driving growth for companies across the advertising industry. Since 2020, he…
New agentic solution enables businesses like Kroger, Lowe’s, Papa Johns, and Woolworths to create experiences that shift from simple conversations to active problem solving At NRF 2026, Google Cloud unveiled Gemini Enterprise for Customer Experience (CX), an agentic solution designed to…
New cloud solution empowers retailers to boost resilience and productivity through intelligent collaboration, compliance, and streamlined operations Oracle unveiled Oracle Retail Supply Chain Collaboration. The new cloud solution enables retailers to more easily navigate an increasingly unpredictable and complex supplier…
New storefront engagement platform combines visual merchandising, retail media network and latest loss prevention technologies which can help redefine the storefront experience Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, has added a new, highly customizable and retail-media-ready…
Shopley Inc., an interactive commerce solution provider for merchants and merchant services providers, is pleased to announce the appointment of Mr. Steve Levely to the position of Chief Executive Officer. The appointment of Steve Levely as CEO represents a deliberate…
Pricer announced the sales launch of Pricer Avenue™, its new shelf-edge communication platform, at the National Retail Federation (NRF) flagship event in New York. First introduced as a concept last year, the powered-rail solution has since been refined through extensive…
As point-of-sale platforms increasingly expand to support restaurants, services, and multiple verticals, many retailers are finding that generalized systems fail to meet the specific demands of in-store retail operations. In response to this shift, Vibe Retail POS is gaining recognition…
One centralized platform connecting in-store, online, and customer data to power modern retail marketing Celerant Technology, a leading provider of unified retail commerce solutions, will showcase its expanded Customer Engagement Suite (CES) at NRF 2026: Retail’s BIG Show, demonstrating how retailers can manage…
Expanded partnership introduces AI agents that go beyond advice to take action—giving customers project recommendations and managing complex material orders for pros At NRF 2026, The Home Depot and Google Cloud announced an expansion of their strategic partnership, further advancing…
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