OpenAI’s Prism launch is positioned as a free, AI-native workspace for scientific writing and collaboration powered by GPT-5.2. It integrates drafting, real-time editing, LaTeX typesetting, citations, equations, and deep context awareness into one cloud workflow. Available immediately to anyone with…
In 2026, software buying has stopped being a linear process. It is fragmented, asynchronous, and increasingly defensive. Security teams, RevOps leaders, CIOs, and procurement stakeholders now enter evaluations assuming vendor claims are incomplete, benchmarks are context-dependent, and peer validation matters…
As automotive retailers push for more connected customer experiences, seamless data flow between sales and marketing systems has become a priority across the MarTech ecosystem. Addressing this demand, DriveCentric and automotiveMastermind have announced an expanded phase of their strategic partnership…
The release of Kling AI 3.0 marks a significant moment for the creator economy and the broader MarTech and media landscape, as AI video generation moves closer to professional-grade filmmaking. Kuaishou Technology, the company behind the Kling AI platform, announced…
As connected television continues to command a growing share of media attention, Teads has announced a strategic partnership with Google TV to significantly expand access to premium CTV HomeScreen advertising inventory worldwide. The collaboration gives brands a new way to…
As AI assistants become central to how marketing teams research, plan, and execute content strategies, access to reliable, real time data is increasingly critical. That is the opportunity behind the AirOps Claude integration, newly announced by AirOps, which brings AI…
As AI reshapes how consumers research and discover products, the State of Commerce Advertising 1/2026 report from mrge highlights a defining moment for the commerce advertising ecosystem. The new industry study, based on a survey of publishers, advertisers, and networks,…
As marketing organizations plan for the year ahead, new research from Stensul suggests 2026 will mark a decisive shift in how companies invest in technology, talent, and execution. The Stensul 2026 MarTech Outlook highlights rising budgets and a clear move…
As value-driven shopping becomes the defining force in U.S. grocery behavior, Ibotta a performance marketing platform for promotionshas, released its 2026 State of Spend report, revealing a fundamental shift in how consumers evaluate brands, promotions, and purchase decisions. The study…
The appointment of new leadership at ad tech platforms often signals strategic continuity as much as change, and that is the case as OpenX appoints Matt Sattel as Chief Executive Officer, marking a pivotal moment for the omnichannel supply-side platform…
As podcast advertising and audience tracking continue to grow, having reliable market-level data has become essential for publishers and marketers in the MarTech world. To meet this need, Triton Digital has introduced a new Podcast Metrics Industry Feature Set. This…
Canva is moving visual brand integrity into the center of AI driven work, addressing one of the most persistent challenges facing professionals who rely on AI assistants. As generative AI accelerates productivity across marketing, sales, and creative teams, visual outputs…
How Marketing Systems Became Efficient and Fragile Marketing automation was supposed to be the stabilizer. It promised scale without chaos, consistency without bloat, and leverage without headcount. Workflows would replace manual effort. Logic would replace guesswork. Intelligence would replace repetition.…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
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