Alloy.ai Launches Data Platform for Brands on Snowflake

Alloy.ai, a leading data integration and retail analytics solution for consumer brands announced that it has launched the Alloy.ai Data Platform on Snowflake Marketplace, enabling joint customers to ingest point-of-sale data from retail and ecommerce partners, then easily integrate normalized, real-time sales and inventory data — by store, by SKU, by day — into their Snowflake data warehouse to create a single source of truth.

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“Consumer brands often need to connect to hundreds of retailers or distributor partners to get a complete picture of their business”

“Consumer brands often need to connect to hundreds of retailers or distributor partners to get a complete picture of their business,” said Joel Beal, CEO and Co-founder of Alloy.ai. “Each provides data in a different portal, format and language — creating a headache for IT and analytics teams. Alloy.ai has made it easier than ever to pipe in real-time, normalized data from third-parties like retailers, distributors and ecommerce stores right into Snowflake to power every business decision.”

Alloy.ai and Snowflake, the AI Data Cloud company, are working together to help joint customers inform business decisions and drive innovations by enabling consumer brands to connect to Alloy.ai’s marketplace of 350+ retailer data integrations, then automatically ingest and normalize data in real-time to power analytics, planning, replenishment decisions and more.

Joint customers can now leverage the Alloy.ai on Snowflake Marketplace, allowing them to integrate and normalize third party data from hundreds of sources. For example, Moose Toys found that using Alloy.ai they were able to easily bring real-time, detailed sales data from dozens of sources into Snowflake to power their analytics strategy.

“Alloy.ai was a game-changer for a multinational toy manufacturer who needed to integrate data from retail partners into their Snowflake environment,” says Vincent Low, Co-founder of Synogize, a data and AI services company that managed the integration. “By leveraging Alloy.ai’s seamless integration with Snowflake’s data-sharing capabilities, the client was able to get access to daily, granular retailer data without the cost of traditional ETL methods. This approach not only saved everyone time and resources, but also unlocked powerful insights that were previously out of reach for the toy company.”

Snowflake Marketplace helps companies expand what’s possible with data and AI through third-party data, apps and AI products. With on-platform purchasing and immediate access to data products, Snowflake Marketplace lowers integration costs and streamlines procurement processes. By delivering data, apps and AI products directly to the customers’ data, providers deliver a superior customer experience and see accelerated revenue growth and increased margins. To learn more about Snowflake Marketplace and how to find, try and buy third-party products to accelerate your analytics, app development and AI initiatives

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Source – Businesswire