IAS Expands Reddit Partnership for Enhanced Ad Measurement

With Total Media Quality for Reddit, IAS Delivers Global Advertisers Independent Analysis on Viewability and Invalid Traffic for End-to-End Measurement Coverage and Industry-Aligned Insights

Integral Ad Science, a leading global media measurement and optimization platform, announced the expansion of its partnership with Reddit, a community platform powered by conversation and authentic human connection. Global advertisers can now access expanded measurement capabilities across Reddit, including Viewability and Invalid Traffic Measurement, as part of IAS’s Total Media Quality for Reddit.

With IAS’s Total Media Quality for Reddit, advertisers can remain confident that their media buys are reaching real users across more than 100,000 authentic interest-based, intent-driven communities on the platform.

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“IAS’s Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit’s unique communities and conversations,” said Lisa Utzschneider, CEO of IAS. “Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform.”

With Total Media Quality for Reddit, IAS will provide advertisers with:

• Greater Transparency: Advertisers can validate their content adjacency with trusted third-party analysis aligned to industry frameworks, and validate that they are engaging with real users and maximizing campaign spend.
• Comprehensive Reporting: Advertisers can leverage IAS Signal, IAS’s unified reporting platform, for industry leading Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement with content-level insights that enable advertisers to stay informed and take action.
• Best-in-class Technology: Total Media Quality for Reddit is powered by IAS’s AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.
• Global Coverage: IAS supports measurement across web and in-app, video, and display campaigns for Reddit’s Feed, Conversation, and Takeover placements.

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“As Reddit’s advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform,” said Jim Squires, EVP of Business Marketing and Growth at Reddit. “IAS’s Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business.”

Most recently, IAS and Reddit announced the availability of Brand Safety and Suitability Measurement in January 2025 to complement Reddit’s own user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls. IAS’s AI-driven Multimedia Technology is also integrated into Reddit’s Limited inventory filter to provide Reddit with the most accurate content classification in addition to its robust community moderation and on-platform controls.

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Source – PR Newswire

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