Adverity, a prominent marketing data platform, has introduced Adverity Intelligence, a new AI-powered analytics layer designed to revolutionize how marketing teams transform complex data into intelligent actions. This innovative platform uses advanced AI along with Model Context Protocols (MCP) technology to help marketers and teams move swiftly from raw data to actionable insights with confidence and ease.
Adverity Intelligence addresses the growing challenge faced by marketers who must deliver impactful results with limited resources while navigating static dashboards that often fall short in guidance. The platform offers several groundbreaking features to close these gaps. “Data Conversations” allows users to engage interactively with their data via conversational and agentic AI, surfacing insights within seconds through dynamic, context-rich dialogues. The “Notebooks” feature serves as a collaborative space where teams can convert these conversational insights into well-structured narratives to share, refine, and expand upon. Furthermore, “Intelligent Agents” automate routine tasks such as scheduling repeated insights or triggering workflows on demand, seamlessly delivering outcomes. A flagship agent, the MMM Agent for Google Meridian, automates the complex and time-intensive process of preparing data for marketing mix modeling, streamlining workflows immensely.
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Lee McCance, Adverity’s Chief Product Officer, emphasized that Adverity Intelligence scales AI capabilities by enabling different tools, agents, and teams to work in harmony, accelerating tangible business impact from AI across organizations. Alexander Igelsböck, CEO of Adverity, added that the platform directly tackles common marketing pain points including slow reporting, the need for specialized technical skills, and missed opportunities due to delayed decisions. By shifting customer focus from static reports to dynamic, collaborative intelligence, Adverity Intelligence empowers CMOs and their teams to embed continuous, accessible insights into everyday marketing decision-making.
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Building on its core strength in marketing data integration and transformation, Adverity Intelligence represents a major advancement, delivering speed, intuition, and collaboration at scale to help brands and agencies turn their data into confident, impactful actions that drive measurable business growth.
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