Latest Marketing Tech Insights: Trends and Innovations Roundup

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds, and automation. Whether you’re an experienced professional or new to the field, our insights are here to keep you informed and inspired. Let’s explore the exciting world of marketing technology together!

Here’s a roundup of recent highlights: How Companies Are Transforming Marketing

Adobe Express Boosts On-Brand Content Creation for Enterprises

Adobe announced new Adobe Express innovations to empower the world’s largest enterprises to accelerate and scale on-brand content creation while collaborating more seamlessly and productively across teams, agencies and partners. Adobe Express is playing a critical role in enterprises’ content supply chains, enabling everyone in the organization to create on-brand business and marketing content – with AI-powered features designed to be commercially safe. Adobe Express is seeing strong momentum, with a rapidly expanding ecosystem and new enterprise customers including ABB, Ad Council, Aon, Dentsu, Havas, IBM, Red Hat, Owen Jones, Prudential, Tata Consultancy Services, Virgin Australia, and Workday.

Infosys and Microsoft Boost Cloud Adoption with AI Collaboration

Infosys, a global leader in next-generation digital services and consulting, announced an expansion of its collaboration with Microsoft to help accelerate customer adoption of generative AI and Microsoft Azure, globally. The strategic collaboration is aimed at helping Infosys’ and Microsoft’s joint customers realize the value of their technology investments and secure transformative outcomes.

Grammarly for Business Now Available in AWS Marketplace

Grammarly, the trusted AI assistant, announced it has joined the Amazon Web Services Partner Network (APN) and is now available in AWS Marketplace. Companies can now buy and deploy Grammarly Enterprise and Grammarly Pro directly in AWS Marketplace, streamlining the procurement process to immediately increase productivity and drive business results. Unlike other AI solutions, Grammarly works across more than 500,000 apps and websites where teams are already working, reducing context switching and reliance on a single platform.

Treasure Data Launches Live Connect for Databricks Platform

Treasure Data announced Treasure Data Live Connect, a zero-copy feature within Treasure Data CDP, is now available for the Databricks Data Intelligence Platform. This new integration built on Databricks Delta Sharing enables customers to reduce costs, streamline security governance, and reduce operational overhead and data movement between Treasure Data’s customer data platform (CDP) and Databricks’ platform.

OnBuy Chooses Google Cloud to Scale its Marketplace Internationally

OnBuy, one of Europe’s fastest growing online marketplaces, announced a new collaboration with Google Cloud to help the business expand internationally with modern, scalable cloud infrastructure. The collaboration will enable OnBuy to leverage a range of Google Cloud products and services — including infrastructure, data storage, and managed services — to improve both seller and customer experiences, reduce costs and build new revenue streams.