ABCS Insights has officially launched its advertising effectiveness platform in Canada, marking a significant expansion of its full-funnel measurement capabilities into a market where brands and agencies are increasingly focused on proving real business impact. The move brings ABCS Insights’ integrated analytics and outcomes measurement solutions to Canadian advertisers seeking clearer connections between media investment and sales performance.
The launch of ABCS Insights in Canada gives marketers the ability to evaluate advertising effectiveness across the entire consumer journey, from early brand awareness and consideration through to conversion and in-store or online sales. By linking media exposure to tangible outcomes across digital, physical retail, and out-of-home environments, the platform aims to address a long-standing challenge in modern marketing: understanding which investments truly drive incremental growth.
Early results from Canadian campaigns measured on the ABCS Insights platform suggest strong performance. According to the company, initial normative data shows a median incremental sales lift of 5.73 percent and a median incremental return on ad spend of 2 dollars for digital media. These benchmarks provide advertisers with early proof points that outcome-based measurement can reveal value that traditional metrics often miss.
Jerome Shimizu, chief executive officer of ABCS Insights, said the Canadian expansion reflects the company’s broader mission to bring clarity to increasingly complex marketing ecosystems. “Modern marketing has more signals than ever, but clarity on what actually drives incremental growth isn’t always easy to discern,” Shimizu said. He added that extending ABCS solutions into Canada supports the company’s vision of a unified growth intelligence framework that connects media, promotions, and consumer behavior to measurable business outcomes across the full purchase funnel.
At the core of the platform is the integration of multiple data sources, including audience signals, foot traffic, brand perception, and sales lift measurement. By bringing these elements together, ABCS Insights enables advertisers to plan, buy, optimize, and measure campaigns using a consistent outcomes-based approach rather than relying on siloed channel metrics. This unified view is designed to support more confident decision-making for brands, agencies, and publishers operating in increasingly fragmented media environments.
Tom Acquaviva, chief revenue officer at ABCS Insights, emphasized the investment implications of outcome-based measurement. He noted that media lacking clear measurement is often undervalued, limiting its potential impact. By demonstrating how advertising contributes to product movement and revenue generation, he said, brands can unlock greater investment and shift toward models that prioritize measurable growth.
The expansion into Canada comes at a time when marketers are under pressure to justify spend and optimize performance across both digital and physical channels. With retail media, omnichannel campaigns, and privacy-driven signal loss reshaping measurement strategies, the availability of ABCS Insights in Canada offers marketers a way to align media and commerce signals within a single analytical framework.
As ABCS Insights in Canada begins working with local brands, agencies, and publishers, the company positions its platform as a foundation for the outcomes advertising effectiveness era, where success is defined not by impressions alone, but by proven incremental sales and revenue growth.
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