Leadership changes at compliance focused technology companies often signal broader shifts across the digital advertising market, and the appointment of a new chief executive at Boltive arrives at a defining moment for the MarTech ecosystem. Boltive has named Pamela Slea as Chief Executive Officer, elevating a longtime ad safety veteran to lead the company as digital ad security and consumer privacy increasingly converge.
Slea will also join the company Board of Directors, effective immediately. One of her first actions as CEO was the appointment of Catherine Mietek as Chief Marketing Officer, a move that underscores Boltive ambition to shape the next phase of digital compliance as regulatory scrutiny and platform complexity continue to grow.
The announcement comes as advertisers and technology providers face mounting pressure to manage risk across programmatic advertising, AI driven systems, and privacy sensitive environments. Boltive differentiates itself through behavioral enforcement, a model that monitors what actually happens in live production environments rather than relying solely on intent or configuration. This approach is gaining relevance as automated systems evolve after deployment, creating compliance gaps that traditional governance models struggle to address.
Slea steps into the CEO role after a successful tenure as president, during which she helped position Boltive for accelerated growth. Her career spans more than two decades in adtech leadership roles at companies such as Google, Criteo, AppNexus, Index Exchange, and InMobi. She succeeds Matt Kennedy, who will transition into the role of Executive Chairman of the Board.
“Modern environments like AI and programmatic advertising execute continuously and change after deployment. That is where risk actually emerges, and traditional governance fails in this environment,” said Slea. “Boltive focuses on outcomes and behavior. Catherine’s addition will be key to helping us communicate the value of this new category to the market.”
Mietek brings more than 20 years of B2B SaaS marketing experience in adtech and martech, including senior product marketing roles at Smartly.io and Index Exchange. Her appointment strengthens Boltive go to market strategy as the company expands its enforcement capabilities across emerging channels.
“Pamela has driven significant momentum and strategic clarity for Boltive,” said Kennedy. “Her deep understanding of the adtech ecosystem and commitment to innovation, coupled with the addition of Catherine, makes them the ideal team to guide Boltive into its next chapter of growth. The Board is fully confident they will execute on our ambitious 2026 operating plan and long term vision.”
As digital advertising enters an era defined by AI execution, real time change, and stricter privacy expectations, the promotion of Pamela Slea as Boltive CEO highlights how leadership grounded in ad safety and compliance is becoming central to the future of MarTech.
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