In a move that significantly enhances its presence in the Carolinas, Adams Outdoor Advertising has completed a strategic purchase of key billboard assets from The Sign Shoppe. The company announced that the acquisition adds a substantial number of new advertising locations to its real estate portfolio, reinforcing its status as a top-tier provider of out-of-home media in the strategically important southeastern market.
The transaction involves 35 static billboard structures situated in the coastal region of Brunswick County, North Carolina. This expansion provides Adams with increased coverage eastward towards the Atlantic, a region known for its vibrant local economy and heavy tourist traffic. It was clarified that this transaction is limited to the billboard assets, and The Sign Shoppe will maintain operations of its other business segments, which were not included in the deal.
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The acquisition is a calculated move to create a continuous advertising corridor, bridging the company’s existing inland operations with the highly desirable coastal market. This linkage creates a more comprehensive and valuable network for advertisers looking to engage with both local residents and the millions of tourists who visit the North Carolina coast annually.
“This acquisition is a powerful add-on opportunity that expands our reach across one of the most in-demand tourist markets in the Carolinas,” said Kevin Jones, CEO of Adams Outdoor Advertising. “Tying our Florence, SC market all the way to the coast is a great way to expand coverage and create greater opportunities for our advertisers.”
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This expansion is a direct reflection of Adams Outdoor Advertising’s ongoing mission to provide high-impact and strategically positioned outdoor advertising solutions. By strengthening its foothold in this vital coastal market, the company is better equipped to connect national and local brands with a diverse and broad consumer base across the Carolinas, ensuring their messages are seen in some of the region’s most frequented areas.
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