We believe Airship’s inclusion for the first time in this report signals a market shift toward intelligent platforms that unify messaging, experiences and data
Airship, the mobile-first customer experience company, announced its first ever recognition in the 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs1. As a six-time recognized vendor in the Market Guide for Mobile Marketing Platforms2 (formerly known as the Gartner Magic Quadrant for Mobile Marketing Platforms 2018-2020), Airship’s inclusion in Gartner Magic Quadrant for Multichannel Marketing Hubs we feel recognizes its mobile-first expertise in orchestrating seamless cross-channel customer experiences.
Airship believes its inclusion is a validation of its mobile expertise and unique, customer-centric approach that goes beyond cross-channel messaging to optimize the entire customer experience across apps and websites, accelerating conversions, loyalty and business value. Brands face a growing “experience gap” — a disconnect between what mobile-first consumers expect and what brands can deliver. Most platforms focus on orchestrating messages across channels, overlooking a critical reality: conversion and value happen within the experiences on a brand’s app and website.
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Gartner notes, ”Every marketing leader should plan for a future of transformative productivity gains in MMH. Faster, cheaper and tailored experiences could open longstanding brands to competitive disruption, enabling small teams to outpace and outperform large marketing orgs, delivering conciergelike customer experiences at cut-rate costs.”
“You don’t shape the future by following the crowd,” said Brett Caine, CEO, Airship. “At Airship, we’re redefining multichannel marketing by starting where customers actually are — on their mobile device. Airship’s mobile-first platform makes it fast and easy for non-technical teams to optimize every customer journey across apps and websites, creating native, accessible experiences that convert when it matters most. This approach, for us, is strengthened by our recognition in the Gartner Magic Quadrant, is why leading brands choose Airship — we deliver the mobile-first expertise to turn every interaction into lasting value and loyalty.”
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Airship’s customers report three major advantages the Airship Experience Platform offers that help them unlock greater business value:
- Seamless, Unified Cross-Channel Experiences: Airship empowers brands to create dynamic, native in-app and web experiences, helping non-technical teams move beyond messaging to create embedded, high-converting app and web content that drives business goals. Leading brands like Ulta Beauty use Airship’s no-code native app experiences to capture customer preferences and deliver tailored recommendations, achieving 2.8 times higher purchase conversion rates compared to customers who did not see these intelligent, personalized experiences. In addition, a SVP of Product at a 30B+ media organization provided a Gartner Peer Insights™ review “Feature-Rich and Reliable Platform: A Comprehensive Analysis” published April 23, 2025, stating, “It [Airship] is a great product offering all the aspects of functionality needed by our division to engage and acquire the mobile audience. Excellent management team, very engaged customer service representative and overall responsive crew. Simply a great product with a great team.”
- Hyper-segmentation and Personalization with a Composable Architecture: Brands can go beyond basic analytics to understand their customers on their terms with Airship’s hyper-personalized, in-session app and web experiences that adapt to their behaviors in real-time — driving better outcomes and better data. Easily collect and instantly activate zero-party and behavioral data across customer interactions to become even more precise, effective and respectful over time. The impact is significant and compounds over time. Laurent Claramonte, Head of Data – Mobile Applications, at Orange France stated: “Since moving to Airship’s no-code native app experiences to quickly deploy, test, and adapt onboarding flows, surveys, and more, we now get as many customer survey responses in a day as we used to receive in a month.”
- Unparalleled Mobile Expertise and Innovation that Accelerates Time to Value: With a legacy of leading mobile marketing competitive evaluations and pioneering the first commercial push notification, the first in-app message, the first cross-platform mobile wallet passes, and the first Live Activities, new Airship innovations go far beyond expanding mobile audience reach to tap into AI. Airship Journeys AI, Experience Editor and Airship AI Agents build on one another to solve brands’ single biggest obstacle to growth — providing customers the seamless, adaptive experiences they now expect, while eliminating common resource gaps and siloes across teams, channels and data to accelerate brands’ time-to-value. A product management executive from a 3B-10B retailer noted in a Gartner Peer Insights review titled “Robust Platform Driving New Experiences and Increasing Engagement + Revenue,” that “Their [Airship’s] platform is incredibly robust and gives us the ability to drive many new experiences for our users, new channels for our marketing team, and ways to increase revenue by driving user behavior” (published April 1, 2025).
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Source – Businesswire
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