Veteran SaaS marketing executive brings high-growth expertise to accelerate value for the world’s leading brands through AI-powered customer experiences Cross-channel customer experience company Airship announced Maria Robinson has joined its executive leadership team as Chief Marketing Officer. Robinson will oversee the…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Airship Journeys AI incorporates Google Cloud’s Vertex AI platform to accelerate marketers’ time-to-value, auto-generating journeys, cross-channel messages and no-code web and app experiences Mobile-first customer experience company Airship revealed an expansion of its long-standing collaboration with Google Cloud, including the integration of…
As referral traffic from search engines and social networks plummets and paid acquisition costs soar, brands must prioritize direct customer relationships to deepen engagement, drive repeat conversion and grow loyalty — factors that ultimately contribute to increased customer lifetime value…
