Adams Outdoor Advertising has expanded its presence in the Triad region of North Carolina with the acquisition of additional billboard assets from Toby Outdoor, a move that further strengthens the company’s influence across one of the fastest growing markets in the Southeast. The acquisition brings nine new billboard faces into the company’s network, including a premium digital board in Wilkesboro and two additional digital displays located in Galax, Virginia. With the latest additions, Adams Outdoor is broadening both its physical footprint and its ability to deliver more dynamic and high visibility advertising for brands targeting the area.
Over the course of the past year, Adams Outdoor has placed significant emphasis on digital expansion within North Carolina. The company now operates a total of 34 digital billboard faces in the Triad market, effectively doubling its digital reach in a relatively short time frame. This transaction arrives on the heels of earlier acquisitions from Sign Shoppe and Scotty Outdoor that closed this month, which extended Adams coverage from western North Carolina and the Charlotte metropolitan area to the eastern coastline. The rapid expansion underscores a clear strategy to scale across the Carolinas as populations rise and demand for effective advertising solutions grows alongside it.
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Kevin Jones, CEO of Adams Outdoor Advertising, said the move represents both business opportunity and a commitment to continued investment in the areas the company supports. “This acquisition represents more than just growth — it’s a reflection of our ongoing commitment to invest in the markets we serve and to elevate the power of outdoor advertising,” he stated. Jones highlighted the population surge across the region and the accompanying need for brands to reach communities that are evolving at a fast pace. “The Carolinas are on fire — with more and more people moving here every day. Businesses need smart, scalable ways to reach new residents and consumers. We have the out of home solutions to help brands speak directly to these growing communities, and we’re excited to lead that charge.”
As the new assets are incorporated into Adams existing infrastructure, advertisers will gain expanded creative flexibility and improved visibility in commercial corridors that are seeing increased economic activity. The enhanced digital capabilities also present more opportunities for timely, targeted, and data driven campaigns, which are becoming a central part of the out of home advertising landscape. Adams Outdoor aims to ensure that both national brands and local businesses can capitalize on these advantages to strengthen customer engagement and drive measurable results.
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With its continued expansion, Adams Outdoor positions itself as a key provider of marketing impact in a region that is undergoing sustained growth, reinforcing its mission to help brands connect with audiences in ways that remain highly noticeable in a digital forward advertising world.
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