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Faster processing, deeper insights, and seamless integration — MediaViz AI empowers businesses to transform media into actionable intelligence MediaViz AI, a leader in human-centric AI for multimedia, announced the launch of its most advanced platform yet. This new release combines…
MediaGo, an intelligent advertising platform, announced the launch of SmartBid 3.0, representing a significant upgrade to its core bidding product. This upgrade is designed to address two common advertising challenges: initial scaling difficulties and significant fluctuations in spending and effectiveness…
LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming inventory, the collaboration opens the door for mission-driven organizations to reach audiences on the biggest…
A new peer-reviewed study, co-authored by University of Richmond marketing professors Dr. Sara Hanson and Dr. Jeffrey Carlson, in collaboration with Dr. Heather Pressler, CEO of BlueHuki, reveals a surprising contradiction in AI-generated advertising: while consumers engage more with ads that appear to involve artificial intelligence,…
BlueFocus released its 2024 annual report, posting full-year revenue of RMB 60.797 billion, up 15.55% year-on-year. It is now the first marketing company in China to surpass RMB 60 billion in annual revenue. Amid technology transformation and global expansion, the company recorded a positive inflection…
New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients Scorpion, the leading provider of digital marketing and technology solutions for local businesses, and ServiceTitan, a software platform that powers the trades, announced…
Gopuff teamed up with Koddi to enhance its in-house ads platform with cutting-edge incrementality solutions; ads on Gopuff drive 40% increase in purchases, on average Koddi, a leader in retail and commerce media technology, announced a partnership with Gopuff to enhance…
Now Available for Advertisers to Plan, Execute, and Optimize Omnichannel Campaigns in Teads Ad Manager The new Teads, the omnichannel outcomes platform for the open internet, announced a significant milestone for CTV HomeScreen (formerly CTV Native), an immersive way for…
Magnite, the largest independent sell-side advertising company, unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney…
DOmedia, the premier platform for out-of-home advertising, has seen record-breaking performance metrics over the last few years, including increases in number of users, contracted spend, and average campaign value. DOmedia, the premier platform for out-of-home (OOH) advertising, has seen record-breaking…
Now in general availability, Criteo unlocks the full power of onsite retail media with shoppable video, driving a 5.6x lift in new-to-brand customer Criteo S.A., the commerce media company, announced the general availability of its Onsite Video solution for retail…
Expert Consumers has recognized Meta Business Suite and Meta Ads Manager among the top social media marketing tools for 2025. Expert Consumers has recognized Meta Business Suite and Meta Ads Manager among the top social media marketing tools for 2025. The review highlights their…
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll cover the latest trends and news in marketing technology, including AI in marketing, customer experience, marketing clouds,…
Leostream Corporation, creator of the world-leading Leostream® Remote Desktop Access Platform, announced that Agora, a global network of more than 6,000 computer graphic artists providing freelance services to media studios across the world, has selected the Leostream platform to connect…
New collaboration will help support carbon reduction and clean up digital advertising LoopMe, the global leader in brand performance, announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem.…
MediaRadar, the industry-leading marketing intelligence platform, announced a significant expansion of its executive leadership team, positioning the company for accelerated growth and innovation in the competitive marketing and advertising intelligence market. “We’ve assembled an incredible leadership team that unifies decades of experience…
FUZE Technology, a leading innovator in the Internet of Things (IoT) space, announces a strategic partnership with Merlin Entertainments, the global leader in branded entertainment destinations, owning and operating a diverse portfolio of resort theme parks, city-centre gateway attractions and…
Former Netflix Executive Peter Naylor Joins Board of Directors to Help Accelerate the Company’s Strategic Growth Plans Cadent, the predictive advertising company, launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to…
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