As connected television continues to reshape political campaign strategies, advertisers are increasingly seeking ways to reduce inefficiencies and improve media performance. The launch of ActiveVoter
Genius Sports Limited has announced a major strategic partnership with NBC Sports Regional Networks (NBCSRN), expanding its exclusive augmented advertising capabilities across live NBA broadcasts
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As brands seek faster ways to produce personalized advertising across multiple channels, Clinch has introduced a new capability designed to streamline creative workflows and improve
As generative AI reshapes how consumers discover information and interact with digital platforms, startups are racing to develop sustainable business models for the emerging ecosystem.
As demand grows for immersive advertising formats that combine creativity with measurable performance, Airtory has announced a strategic collaboration with ADWEB to introduce an advanced
As retail media rapidly becomes a core growth engine for digital advertising, GoWit and Publicis Media Middle East have announced a strategic partnership designed to
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
Paid ads budget used to be a planning decision. Marketing leadership set allocations across channels, teams executed campaigns, and performance reviews happened after enough data
As artificial intelligence continues reshaping advertising performance and measurement, companies focused on data driven optimization are strengthening leadership teams to support global expansion. LoopMe has
As television advertising continues to evolve toward performance driven, self service buying models, media companies are increasingly appointing leaders with digital and social platform expertise
As political advertising shifts rapidly toward streaming and cross screen media strategies, campaigns are demanding more unified intelligence tools capable of tracking performance across fragmented
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As political advertising strategies evolve alongside changing voter behavior and privacy standards, platforms are introducing new approaches to audience targeting and premium media access ahead
As artificial intelligence reshapes decision making across marketing and advertising, companies are restructuring operations to scale innovation and capture opportunities within an increasingly complex digital
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As retail media continues to evolve into one of the fastest growing segments of digital advertising, platforms are increasingly strengthening leadership teams to navigate rapid
As demand for scalable AI driven content production accelerates across media, advertising, and digital commerce, technology providers are racing to build infrastructure capable of supporting
Fuel up with free marketing tech insights
