Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As ecommerce brands prepare for high traffic retail moments such as Prime Day and Cyber Monday, managing advertising performance during these intense sales periods has
As digital media companies continue expanding across streaming, digital publishing, retail media, and digital audio, managing advertising revenue across fragmented channels has become increasingly complex.
As ecommerce marketplaces become more complex and competitive, brands are increasingly seeking tools that provide real time insights into performance across sales channels, advertising campaigns,
As connected television continues to evolve, advertisers are seeking new ways to engage viewers without interrupting the streaming experience. The launch of Anoki ContextIQ In
As connected television continues to attract growing advertising investment, marketers are increasingly focused on measuring viewer engagement and ensuring ads reach attentive audiences. The new
As the streaming advertising ecosystem continues to expand, companies are increasingly exploring artificial intelligence to automate media buying and improve performance across premium video platforms.
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
As brands increasingly seek targeted advertising strategies that connect with consumers in specific communities, hyperlocal advertising platforms are introducing new AI driven tools to improve
As brands search for high engagement media environments that deliver measurable advertising impact, women’s sports advertising is increasingly emerging as a powerful channel within the
As brands increasingly prioritize social media platforms for performance driven advertising, the use of artificial intelligence to optimize campaign outcomes has become a key focus
As connected television continues to gain momentum as a performance driven advertising channel, companies across the MarTech and advertising ecosystem are investing in leadership and
As marketers search for new channels that deliver both reach and measurable business impact, mobile gaming advertising is rapidly emerging as a powerful environment for
NapkinAds and TicketWhiz have announced a new partnership aimed at promoting live entertainment events through out-of-home advertising in bars and restaurants across the United States.
Synter has officially emerged from stealth with the launch of an AI agent orchestration platform designed to automate paid media operations. The new platform enables
Comscore and Yahoo DSP have announced a new partnership aimed at improving the effectiveness of political advertising on connected television (CTV). The collaboration introduces Proximic
KIVI CTV has appointed Felipe Cortelezzi as Chief Executive Officer, a move aimed at accelerating the company’s next phase of growth in the rapidly expanding
Zefr has received accreditation from the Media Rating Council (MRC) for its content-level brand safety and suitability reporting on YouTube, marking a significant milestone in
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