
Martech Weekly Roundup: Trends and Innovations Roundup | 06-Feb-2026
Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

The release of Kling AI 3.0 marks a significant moment for the creator economy and the broader MarTech and media landscape, as AI video generation

As connected television continues to command a growing share of media attention, Teads has announced a strategic partnership with Google TV to significantly expand access

As AI reshapes how consumers research and discover products, the State of Commerce Advertising 1/2026 report from mrge highlights a defining moment for the commerce

The appointment of new leadership at ad tech platforms often signals strategic continuity as much as change, and that is the case as OpenX appoints

As podcast advertising and audience tracking continue to grow, having reliable market-level data has become essential for publishers and marketers in the MarTech world. To

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Artlist has stepped onto advertising’s most visible stage with a debut Big Game commercial that doubles as a statement about the future of video creation.

ABCS Insights has officially launched its advertising effectiveness platform in Canada, marking a significant expansion of its full-funnel measurement capabilities into a market where brands

As connected television continues to reshape how audiences consume content, advertisers are rethinking how they reach viewers whose attention is increasingly fragmented across platforms and

As publishers and advertisers adapt to a rapidly changing identity landscape, partnerships that improve addressability and revenue performance are becoming essential. Raptive Partners with Intent

As marketers contend with signal loss, fragmented identities, and tightening privacy standards, improving audience match rates has become a critical priority across the MarTech ecosystem.

As advertising platforms race to unify data, workflows, and intelligence across channels, leadership alignment has become a critical lever for innovation. Mediaocean has expanded the

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll

Global advertisers are increasingly seeking unified ways to activate digital out of home campaigns across markets, and JCDecaux is positioning itself at the center of

As publishers face faster and more volatile shifts in advertising demand, access to real time intelligence has become essential for revenue optimization across the MarTech

As digital out of home advertising continues to attract increased investment across global markets, technology providers are strengthening leadership to support enterprise scale transformation. Vistar

Welcome to today’s Marketing Tech Insights roundup! In this edition, we’ll look at important updates, helpful articles, and tools to boost your marketing strategies. We’ll
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