AdGood has announced a new partnership with LeadsRx, creating a breakthrough moment for nonprofit advertising by pairing affordable Connected TV access with enterprise grade attribution. As the first CTV media platform built specifically for nonprofits, AdGood is now integrating LeadsRx Attribution technology to give organizations a clear, data driven understanding of how their campaigns influence real world outcomes. The collaboration brings a level of transparency and measurement that nonprofit marketers have long struggled to achieve due to limited budgets and fragmented insights.
For many nonprofits, advertising decisions have historically been made with little visibility into which messages inspire action or how different touchpoints contribute to supporter engagement. By blending AdGood’s nonprofit only CTV inventory with LeadsRx’s impartial attribution system, organizations can now track how each impression connects to key milestones in the supporter journey. The unified platform allows teams to see exactly how their campaigns contribute to website visits, volunteer registrations, donations, and other mission critical behaviors, making it easier to understand what drives movement from initial awareness to meaningful participation.
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Kris Johns, CEO of AdGood, emphasized the importance of leveling the playing field for mission driven organizations. He stated, “Nonprofits have always faced the double challenge of limited budgets and high expectations for impact. By combining affordable access to premium CTV with transparent attribution from LeadsRx, we’re helping nonprofits do more than just reach viewers – we’re empowering them to measure what matters, prove their results, and optimize campaigns in real time.” With this capability, nonprofits gain a stronger foundation for decision making and can adjust their media strategies with far greater precision.
AdGood’s model sources donated and heavily discounted CTV inventory directly from top publishers, offering CPMs that can be as much as seventy percent below typical market prices. The approach gives nonprofit advertisers access to more than two billion brand safe impressions each month, allowing them to build sophisticated, data informed campaigns that would normally be accessible only to commercial brands with much larger budgets. This expansion of high quality reach at low cost further strengthens the impact of LeadsRx attribution once the data is integrated.
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Larry Todd, Vice President of LeadsRx, highlighted the opportunity to extend their technology to a sector that depends heavily on efficient resource allocation. He said, “LeadsRx has powered attribution for more than 20,000 advertisers worldwide. By partnering with AdGood, we’re extending that same level of insight and accountability to nonprofits, helping them maximize the value of every ad dollar and demonstrate measurable impact.” With both companies aligned, nonprofits now have access to tools that help validate the return on every impression and ensure that each media investment supports the advancement of their missions.
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