As mobile gaming and digital rewards converge, advertisers and platforms are rethinking how to deliver value driven engagement at scale. This shift is especially relevant for the MarTech ecosystem in Asia, where super apps play a central role in everyday digital behavior. Against this backdrop, adjoe has announced a strategic partnership with LINE, Taiwan’s leading communication and services platform, to redefine monetization through mobile gaming offerwalls.
adjoe, a global provider of mobile advertising solutions focused on rewarded advertising, is integrating its Playtime rewarded gaming experience into the LINE POINTS ecosystem. LINE is used by more than 94 percent of Taiwan’s population and reaches over 22 million monthly active users, making it a powerful distribution channel for performance driven engagement. Through the partnership, Playtime introduces an earn as you play model that allows LINE users to earn LINE POINTS by discovering and playing mobile games.
The early results highlight the momentum behind rewarded gaming experiences in the region. Within just three months, LINE has distributed more than 4.3 million LINE POINTS through Playtime. In the first month alone, the integration generated over 40,000 game downloads, signaling strong user demand and validating the effectiveness of combining adjoe technology with LINE’s extensive ecosystem.
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Playtime is designed to increase user motivation and in app engagement while delivering measurable outcomes for developers and advertisers. Users enter adjoe offerwall within LINE, download games, and progress through gameplay milestones to unlock rewards. Interactions are tracked in real time to ensure accurate point distribution, while dynamic adjustments based on user behavior allow highly engaged players to earn more meaningful incentives. adjoe emphasized that all data handling adheres to strict GDPR compliant privacy standards.
Founded in Hamburg in 2018, adjoe has built a global presence by focusing on reward based advertising models that prioritize long term value creation. Its Playtime solution has earned industry recognition, including being named the leading global provider of rewarded advertising solutions in the AppsFlyer Performance Index 2025 Edition. With partnerships spanning more than 1,000 game studios and a reach of hundreds of millions of mobile users worldwide, adjoe views Taiwan as a strategic growth market due to its high average revenue per user and strong mobile gaming performance.
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LINE was selected as adjoe first major partner in the Taiwan market because of its deep market penetration and trusted infrastructure. The LINE POINTS ecosystem includes thousands of brand partners and enterprise grade capabilities such as secure identity validation and real time reward delivery. These features provide a scalable foundation for expanding reward based monetization across the region.
“Our partnership with LINE marks an important milestone in adjoe’s expansion across APAC,” said Eileen Keng, VP of Revenue, APAC at adjoe. “Playtime’s early success demonstrates how gamified engagement can create sustainable value for users, developers, and brands.”
Looking ahead, adjoe and LINE plan to broaden the partnership with additional game titles, cross game missions, and more personalized reward paths. The companies are also exploring integrations across LINE Today, LINE Stickers, and other touchpoints to extend LINE POINTS into everyday experiences. For the industry, the adjoe LINE partnership underscores how super apps and rewarded gaming are shaping the next phase of mobile advertising and monetization in Asia Pacific.
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