Adobe has officially announced the general availability of Adobe LLM Optimizer, a new enterprise-grade solution designed to help businesses increase their visibility across Artificial Intelligence powered chat interfaces and modern browsers. As consumers increasingly rely on generative AI platforms to search, compare, and discover products, this tool aims to provide companies with the ability to track, optimize, and strengthen their presence in these emerging discovery channels.
LLM Optimizer provides businesses with a structured approach to Generative Engine Optimization, allowing marketing teams to monitor how AI systems surface their content and to take informed action to boost their discoverability. It connects onsite and offsite brand performance metrics with automated optimization workflows to ensure companies are visible and competitive within AI-driven environments.
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“Generative engine optimization has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage,” said Loni Stark, vice president of strategy and product, Adobe Experience Cloud. “Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimization actions, ensuring businesses can stand out in a rapidly changing landscape.”
AI-powered chat services and browsers have become central to how consumers find and evaluate products. Data from Adobe indicates a significant behavioral shift, with a 1,100 percent increase in AI-driven traffic to U.S. retail websites in September 2025 compared to the previous year. Visitors coming through generative AI platforms were more engaged, stayed longer on sites, viewed more pages, and were 5 percent more likely to convert than those arriving through other digital channels. This trend shows that brands need to rethink their Digital Marketing strategies to ensure their content remains visible to these intelligent systems.
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With LLM Optimizer, companies can measure and compare how their content is prioritized by AI models, detect visibility gaps, and apply recommended changes to improve their performance. The tool combines content optimization with technical improvements such as metadata corrections and improved site visibility for AI interfaces. It also links visibility to real business impact, providing teams with performance reports that can be shared across the organization.
The platform integrates with Adobe Experience Manager Sites, a leading CMS & Web Experience Management system, and supports interoperability standards like Agent-to-Agent and Model Context Protocol. To make these capabilities more accessible, Adobe has also introduced a free Chrome extension, “Is Your Webpage Citable?”, which allows users to see what AI models can and cannot detect on any given webpage. This gives companies a starting point to address visibility gaps before deploying the full optimizer solution.
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