Affinitiv, a leading provider of software and lifecycle marketing solutions for automotive manufacturers, dealers, and groups, has appointed Sharon Kitzman as Chief Executive Officer, effective immediately. She takes over from Interim CEO Steve Stubitz, who will continue to serve as Chairman of the Board. The company described the move as a key step toward accelerating its next phase of innovation and growth.
Kitzman brings more than three decades of leadership experience in technology and automotive software, with a reputation for driving high-growth strategies and delivering customer-focused innovation. Before joining Affinitiv, she served as President of Dominion DMS, where she led the launch and expansion of the first Microsoft-based cloud-native Dealer Management System designed for the automotive industry. Earlier in her career, she held the role of President at Infomedia Americas, collaborating closely with major original equipment manufacturers. Her leadership achievements have earned industry recognition, including being named one of the 100 Leading Women in the North American Auto Industry by Automotive News in both 2015 and 2020.
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Affinitiv, supported by private equity firm The Riverside Company, helps automotive dealers strengthen customer relationships through its suite of intelligent, AI-driven marketing and software solutions. The company’s platform integrates tools that boost sales, service efficiency, and customer retention while being supported by advanced analytics and expert service.
“Affinitiv is entering a new era of growth,” said Riverside Managing Partner and Co-Fund Manager Jeffrey Gordon. “Sharon’s leadership expertise, deep industry knowledge, and passion for customer success make her the ideal leader to guide the company in its next chapter. We are confident she will accelerate Affinitiv’s momentum and continue building long-term value for our customers, partners, and team members.”
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In her first public statement as CEO, Kitzman expressed enthusiasm about leading the organization through its next stage of expansion and innovation. “I am honored to join Affinitiv as CEO and excited to lead such a talented team,” said Sharon Kitzman. “With Affinitiv’s innovative technology and strong customer partnerships, we have a tremendous opportunity to expand our impact and redefine the future of automotive marketing and software solutions. I look forward to building on the company’s strong foundation while driving new growth for our clients, partners, and our people.”
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