Afiniti Inc., a global leader in artificial intelligence and customer experience optimization, has announced a strategic partnership with Five9, the provider of an intelligent cloud contact center platform. This collaboration will integrate Afiniti’s AI Pairing technology into the Five9 Intelligent Cloud Contact Center, enabling organizations to match customers with the most suitable agents in real time. The goal is to improve conversion rates, enhance agent performance, and deliver measurable business outcomes across every customer interaction.
Afiniti’s AI Pairing leverages behavioral and contextual data to ensure that each customer is connected with the agent best equipped to address their needs. By embedding this technology into Five9’s platform, enterprises gain the ability to provide more personalized, efficient, and impactful experiences at scale. The integration extends the capabilities of both platforms, allowing businesses to optimize interactions across their contact centers while maintaining operational efficiency.
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The solution is also accessible through the Five9 Marketplace, providing customers with streamlined deployment and easy access to Afiniti’s technology. This approach ensures that organizations can quickly incorporate AI-driven pairing into their existing workflows without disruption.
“We are excited to welcome Afiniti to the Five9 Marketplace,” said Amanda Miller, Director of ISV Partnerships at Five9. “By integrating Afiniti’s AI-driven pairing technology with the Five9 Intelligent CX Platform, we are empowering enterprises to create more personalized, impactful customer experiences that drive stronger business results.”
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Eyal Brami, VP of Partnerships at Afiniti, added, “We are excited to bring Afiniti’s behavioral pairing technology to the Five9 ecosystem through this new partnership. By combining our AI-driven capabilities with the power of the Five9 Intelligent CX Platform, we are enabling enterprises to deliver smarter, more personalized customer experiences that drive measurable improvements to both revenue and operational performance.”
This partnership highlights the growing importance of AI-driven personalization in customer experience management. By connecting advanced pairing technology with a leading cloud contact center platform, Afiniti and Five9 aim to redefine how enterprises manage customer interactions, ensuring every engagement is optimized for satisfaction, efficiency, and business impact.
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