Alloy, the marketing and transformation partner built for the age of intelligence, has announced the acquisition of Hot Sauce, a digital marketing agency based in Atlanta. The move enhances Alloy’s martech capabilities and expands its ability to deliver integrated, data-driven marketing strategies across industries. By combining Alloy’s broad strategic and creative services with Hot Sauce’s deep expertise in digital experience and growth marketing, the acquisition positions the agency to accelerate value creation and strengthen results for clients.
Founded in 2010, Hot Sauce has built a reputation for crafting high-impact digital experiences and growth programs that help companies define their market positioning and engage target audiences effectively throughout the buying journey. The agency has worked across sectors such as technology, financial services, and public institutions, providing sophisticated campaigns anchored in analytics, martech integration, and performance measurement.
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“Helping brands stand out, connect, convert and grow is at the heart of Alloy’s mission, and a deep understanding of how to engage buyers in the rapidly evolving AI landscape is critical to achieving that goal,” said Raj Choudhury, CEO of Alloy. “Hot Sauce’s talent in martech and experience driving complex marketing campaigns complements our capabilities while layering in additional expertise to help our clients effectively reach and compel their target audiences.”
Alloy’s acquisition of Hot Sauce comes amid a period of exceptional growth for the agency. It was recently recognized as one of the fastest-growing companies in both metro Atlanta and the state of Georgia on the 2025 Inc. 5000 list, ranking 121st regionally, 132nd statewide, and 2816th nationally a jump of more than 300 spots from the previous year. The company also reported a 143% increase in revenue over three years and was honored on the Atlanta Business Chronicle’s Pacesetter List as one of the city’s 75 fastest-growing private companies.
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“Joining forces with Alloy is an exciting next chapter for us,” said George Carless, Founder of Hot Sauce. “We have long admired Alloy’s strategic vision and share a similar mission, and our team is thrilled to be part of the Alloy crew and contribute to the agency’s continued growth.”
Under the new structure, the entire Hot Sauce team will join Alloy, with its leadership helping guide the agency’s expanded marketing services and martech solutions. This partnership reinforces Alloy’s commitment to innovation and data-driven transformation, underscoring its mission to help brands thrive through intelligence-led marketing in an increasingly AI-powered marketplace.
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