First Orion, a leader in branded communications technology, has introduced ENRICH Branded Messaging, a next-generation solution that redefines how enterprises connect with customers through rich, interactive, and secure communications. The platform allows businesses to deliver RCS (Rich Communication Services) messages that feature verified branding complete with company names, logos, and visual assets while unifying experiences across both voice and messaging channels.
Building on the success of INFORM® Branded Calling, which displays verified brand identity on outbound voice calls, ENRICH extends these capabilities to texting. It provides enterprises with a more trustworthy and dynamic way to engage with customers, combining enhanced brand recognition, interactive message elements, and added layers of security previously unavailable in traditional SMS workflows.
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“First Orion’s history is rooted in voice protection and branded calling, and customers have long requested similar capabilities for messaging. ENRICH Branded Messaging is more than a new communication channel. It’s a smarter, safer way to communicate through trust, interactivity, and simplicity, and best of all, it is branded messaging that is unified across both voice and messaging channels,” said Perry Claunch, Senior Director of Product Management at First Orion. “Just as critically, it provides a pathway for enhanced call authentication solutions within the messaging experience, while also providing deep, combined performance comparisons and analytics across both channels.”
Through ENRICH, enterprises can design visually engaging and interactive RCS messages featuring buttons, images, videos, and carousels, making customer interactions seamless and intuitive. The solution also supports smart calling integration, connecting directly to First Orion’s call authentication tools for unified brand experiences between calls and messages. Additionally, the platform is accessible via API, allowing rapid integration with existing CRM systems, UCaaS platforms, and other backend environments.
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ENRICH Branded Messaging is particularly valuable for marketing, customer service, and engagement teams in industries such as healthcare, insurance, financial services, retail, education, and real estate where trusted, two-way communication is critical. By enhancing authenticity in brand communications, companies can increase customer engagement rates, improve retention, and strengthen ROI.
Key highlights include:
- Cross-platform compatibility across Android and supported iOS versions (iOS 18.2 and above)
- One-tap verification and suggested replies, enabling faster, more efficient customer interactions
- Real-time analytics for performance tracking across voice and text channels
Enterprises seeking early access to ENRICH Branded Messaging can join First Orion’s Early Access Program, gaining first-mover advantage in delivering smarter, branded customer experiences through unified mobile communications.
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