Amperity Unlocks True Real Time Personalization for Brands

Amperity has introduced a major advancement in real time personalization with the launch of Real Time Profiles, a capability that aims to transform how brands understand and respond to customers in the moments that matter. The company, recognized as a leader in AI powered customer data technology, says this innovation finally brings together live interaction signals and complete historical data in a single view, allowing brands to take instant action that feels relevant and personal for every individual.

With Real Time Profiles in place, a brand can identify the exact customer who is browsing, clicking, or reaching out in service and can apply the full context of their past purchases, behaviors, preferences, and loyalty status in that very second. This capability promises to remove the common disconnect between fast moving customer intent and delayed brand response. It also helps marketers convert immediate interest into measurable value, while service teams can resolve issues with speed and accuracy, improving the overall experience and strengthening loyalty.

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Grigori Melnik, chief product officer at Amperity, emphasized the growing importance of timing in customer engagement. “Real-time insights are now the difference between generic engagement and true one-to-one personalization,” he said. “Brands need to act at the speed of the customer. Real-Time Profiles bring together everything a brand knows about a person, past and present, so every interaction feels immediate, contextual, and meaningful.”

For years, companies using customer data platforms have been forced to choose between speed and precision, often rushing responses based on limited information or waiting for a full customer view that arrives too late. Amperity claims Real Time Profiles end this compromise by continually merging streaming signals and historical identities into a single profile that updates on the fly. This means every moment of engagement can serve as a trigger for personalization that converts browsing into buying, search into support, and interaction into long term value.

The impact can be seen across industries. A retailer can instantly adjust product recommendations when a loyal customer returns to shop. A bank can tailor offers in the precise moment someone shows interest in specific financial topics. A hospitality brand can deploy an incentive the very moment a traveler hesitates on a booking page. These are examples of how the new capability allows brands to react as quickly as customers make decisions.

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Real Time Profiles expand upon the company’s trusted Customer Data Cloud, already relied upon by organizations such as Alaska Airlines, Virgin Atlantic, and Wyndham Hotels and Resorts. These businesses use Amperity to boost revenue through relevance, reaching more high value audiences and creating service experiences that feel personal across digital and physical channels. The company points to results such as a 198 percent increase in conversions from personalized journeys, along with faster issue resolution and greater discovery of new profitable customer segments.

Amperity positions this launch as a turning point in modern personalization. By grounding AI and automated experiences in accurate, unified, and constantly refreshed data, Real Time Profiles promises to help brands build loyalty through every small moment of engagement, treating each interaction as an opportunity to delight and retain the customer.